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TV Commercials: How to Make Them: or, How Big is the Boat? [Paperback]

Ivan Cury

RRP: £31.99
Price: £28.85 & FREE Delivery in the UK. Details
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Book Description

4 Nov 2004
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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TV Commercials: How to Make Them: or, How Big is the Boat? + The 30-Second Storyteller: The Art and Business of Directing Commercials (Aspiring Filmmaker's Library)
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"This book is a step-by-step guide to creating a commercial from a production perspective."
Millionaire Blueprints, Sept/Oct 2006

About the Author

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

Inside This Book (Learn More)
First Sentence
I was a vice president, creative director, and junior partner in a retail advertising company in New York. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 3.0 out of 5 stars  6 reviews
13 of 13 people found the following review helpful
1.0 out of 5 stars Author has nothing useful to offer 22 Feb 2005
By A. Hanawalt - Published on
I have scoured the planet for useful books on directing commercials and have found them surprisingly scarce. When I saw this book on the shelf at DV Expo in LA, I bought it - absolutely thrilled. It became a complete disapointment as the author begins with apologies about the difficulty in writing a book on the subject, and then follows through with... nothing. I have never actually read a book of this length so devoid of informational content before... Like trying to fill the pages in a mid-term paper, this author just stretches each chapter out, deffering information, shying away from assertions or concrete facts and rules... it all amounts to rambling common sense from someone who had a lucky break directing Men's Warehouse commercials for years and knows nothing else about what it's like trying to break into the industry. Craig Worsham has a book coming out soon which should be much more useful, and the only other book I'd recomend is Cutting Edge Commercials.
2 of 2 people found the following review helpful
3.0 out of 5 stars Written as an own experience 10 May 2007
By K. Yablunovsky - Published on
This book would be recommended for begginers, people who have no idea about pre-production, production and post production of commercial making. However, if you are not a beginner and got more experience and understanding in the filmmaking terminology, perhaps you would prefer more advanced books.
3.0 out of 5 stars Decent overview... 25 July 2007
By Joshua Whitman - Published on
The author talks extensively about who is responsible for which tasks and who else (agency, producer, etc.) will be involved in each part of a production. Some detail is provided about different techniques used when shooting commercials, but certainly not exhaustive. If you plan to make commercials for a career, this book is a good read. If you are just making a commercial, it's still somewhat helpful in spite of the abundance of advice on managing the producer/director/client/agency relationships.
2.0 out of 5 stars Bland book, and so-so information 29 Dec 2010
By Dan134 - Published on
Format:Paperback|Verified Purchase
I had to use this book a little while back for a "commercial production" class. The book is really only for the biggest beginners, as the information is really unspecific and watered down. There are definitely better choices in books out there, and really it goes without saying: you can't learn how to make a commercial from reading a book. You must actually make one, and then make another and another to develop your skills.

Unless you are forced to purchase this book for school, I would definitely pass. It's not the worst book out there, but there is better, free information available online for those wanting to shoot commercials.
5.0 out of 5 stars Excellent "how to" book 14 July 2008
By Online buyer - Published on
Format:Paperback|Verified Purchase
This book has really excellent "how to" information! It gives an overview of the process of creating tv commercials, as well as explaining who does what, and describing the various ways the process can be done.
Written by a very knowledgable author and media industry professional.
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