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# THOUGHT LEADERSHIP tweet Book01: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign Paperback – 8 Oct 2012

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Product details

  • Paperback: 160 pages
  • Publisher: THINKaha (8 Oct. 2012)
  • Language: English
  • ISBN-10: 1616990929
  • ISBN-13: 978-1616990923
  • Product Dimensions: 14 x 0.9 x 21.6 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,215,600 in Books (See Top 100 in Books)

More About the Author

First book published by Javelin Books in 1988.

15th book, Access to Asia, won three 2015 International Book Awards (including for Best New Non-fiction) and a coveted starred Kirkus Review:

Check out my website for more about me and the clients I work with to create impactful business books:

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Most Helpful Customer Reviews

By Sarah Burgess on 21 Oct. 2013
Format: Paperback
This is a really useful book, asking pertinent questions which prompt real action to improve your thought leadership. I found myself nodding and scribbling as I went through it. Superbly easy to read and a great "go to" guide.
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Format: Paperback Verified Purchase
I just couldn't read this book beyond a few chapters, seemed like alot of preamble and I found the content dull
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Most Helpful Customer Reviews on (beta) 25 reviews
3 of 3 people found the following review helpful
Pragmatic and immediately applicable 12 Nov. 2012
By Michael Figliuolo - Published on
Format: Paperback
Dr. Alexander has created something that has immediate relevance and applicability. Most books on thought leadership are full of buzzwords and have little practical use in the real world. This book does exactly the opposite of that. It's not filled with platitudes - instead it provides a handy, easy to use set of questions to get you thinking about how to view your business differently.

The topics range from culture to products to markets to implementation and everything in between. It covers everything you need to think about if you want to position your organization (not just yourself) as a thought leader. Any book that can immediately be applied to the workplace gets my strong endorsement and this is one of them.
3 of 3 people found the following review helpful
The conversation is only beginning 7 Nov. 2012
By BizCoachAustin - Published on
Format: Paperback
I have started offering this book to my clients for a few simple reasons. Most of humankind feels intimidated by the notion of thought leadership. We don't know what it is or how to achieve it. The term can also seem academic and intellectually aloof. Liz Alexander and Craig Badings start the thought leadership journey by asking the right questions. The best answers (that we cherish and willingly reuse) come from answering questions, not from listening to a lecture.

Liz, Craig, I'm looking forward to the followup....
2 of 2 people found the following review helpful
How to Advance from Content Curation to Thought Leadershp 29 Mar. 2013
By Bill Fox - Published on
Format: Kindle Edition
As the creator and publisher of 5 Minutes to Process Improvement Success - 2011 book and website, I found The Thought Leadership Tweet book to be an invaluable guide in evolving my own work. The ideas Liz and Craig share in this book go well beyond what you will find anywhere else. This book is a true example of thought leadership in action.

This book will help you understand that thought leadership is much more than content curation. Rather, this book will help you understand that it's more about delivering actionable, relevant, new points of view instead of churning out brand focused white papers or curated content that sits on the shelf or your hard drive.

Here are a few of the key ideas that really impacted me:

- Thought leadership means OWNING an issue while generously SHARING your ideas
- Thought leadership is NOT synonymous with content curation
- The thought leader thinks, "How can this enhance my client's position?"
- Thought leadership is the willingness to go one way when most are going the other way
- Thought leadership needs to be client-centric
- Are you curating others' content wisely to complement your emerging thought leadership?
- Thought leadership cannot be rushed and is best done in stages
- It's not all about the message, tell a story to engage hearts and minds.

In summary, this book will get you on the path to true thought leadership and help you understand that it's a journey, not a destination.
2 of 2 people found the following review helpful
Thought Leadership Tweet 12 Nov. 2012
By Allen Ambor - Published on
Format: Paperback
The authors have assembled a concise and extremely informative "Tweet book" that delivers a direct and insightful, step by step blue print to learn about, explore and develop, thought leadership capability. It enables the beginner and practitioner alike to expand their knowledge on how to approach and apply what is learned, to their personal, as well as more significally, the business aspect of creative innovation, leadership and the intelligent implimentation of same. It is a simply expressed, focused and swiftly grasped, unputdownable work.

Allen Ambor.
Executive Chairman, Spur Corporation, Cape Town, South Africa
1 of 1 people found the following review helpful
Very clever book 2 July 2013
By Freudian Slips - Published on
Format: Paperback
I have to admit that, at first, I was confused by the premise of this "tweet book" as it is described. I misunderstood and thought that the book was providing tweets for a "thought-leader" to use on Twitter. But then I caught the premise: the book contains prompts-- questions and thoughts that guide the reader through the stages of developing their thought leadership campaign. The prompts are short, tweet-length questions that cover such topics as "What is thought leadership?","What does it take to become a thought leader?", and "What will be your unique point of view?" Within each section the reader can begin to develop his/her own ideas and strategies for creating a thought-leadership campaign. The book is both a quick read and a thoughtful guide: you can read it in an hour or so, but to make effective use of it you will want to stop on each prompt and consider your responses. I suspect it could also be quite useful in a group setting, providing prompts for brainstorming sessions. Logical, quick, and effective, this book will help you think your way to new ideas.
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