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THE LITTLE BOOK OF MARKETING GENIUS. [Paperback]

Peter. Fisk


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Peter Fisk is a "gamechanger" ... making sense of a fast-changing world, volatile and vibrant, to help you develop better strategies for your business and brand, innovation and marketing ... to find your own space, change the game, and shape markets in your own vision.

He is a bestselling author and inspiring keynote speaker. He is idea-stretching and action-driving. Having started in nuclear physics, he went on to manage brands like Concorde, launch innovations with Virgin, work in sectors as diverse as fashion and pharma, technology and travel, and lead a global education business. He combines logic and intuition, focus and creativity, helping you think bigger and different.

Peter was recently included in the prestigious Thinkers 50 Guru Radar, the best new business thinkers. His real skill is in seeking out the most interesting new businesses around the world, fusing their ideas, big and small, into practical and actionable solutions for you. He is Visiting Professor of Strategy, Innovation and Marketing at IE Business School, Europe's top ranked business school.

Peter leads GeniusWorks (theGeniusWorks.com) a business and brand innovation boutique based in London, Istanbul and Dubai, that works with business leaders to "see things differently." FastFuture is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also leads the European Leadership Centre, a portfolio of executive development programs and retreats.

His next book is "Gamechangers" ...about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. See the co-creation site www.NextGenerationBrands.com

His previous books included "Creative Genius" brings together entrepreneurs and artists, rockstars and rockets scientists, in the essential guide to innovation for leaders, visionaries, and border crossers. "Marketing Genius" explores the left and right-brain approaches to competitive success (translated into 35 languages), "Customer Genius" describes how to build a customer-centric business, "Business Genius" is about inspired leadership and strategy, whilst "People Planet Profit" explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming "the world's favourite airline" with a cultural alignment around customers.

He went on to work with many of the world's leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, HSBC and Lastminute.com, Marks & Spencer and Microsoft, O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

He was also the transforming CEO of the Chartered Institute of Marketing, the world's largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, the Genius Works. He was recently described by Business Strategy Review as "one of the best new business thinkers" and is in demand around the world as an expert advisor and energising speaker.

To find out more, book a keynote, discuss a project, or download free stuff, go to his website www.theGeniusWorks.com

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