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Syrup Paperback – 27 Jul 2000

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Product details

  • Paperback: 304 pages
  • Publisher: Penguin Books; Reissue edition (27 July 2000)
  • Language: English
  • ISBN-10: 0140291873
  • ISBN-13: 978-0140291872
  • Product Dimensions: 12.9 x 1.5 x 19.7 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Bestsellers Rank: 112,024 in Books (See Top 100 in Books)

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Synopsis

After coming up with a million-dollar idea for promoting a new soda, a neophyte in the cutthroat world of L.A. marketing joins forces with a cold-blooded female manipulator to see their concept to fruition, in a humorous look at corporate and sexual politics, ambition, and modern life. --This text refers to an out of print or unavailable edition of this title.

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I want to be famous. Read the first page
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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By A Customer on 17 July 1999
Format: Hardcover
Not only did Syrup manage to make me laugh out loud in the first chapter, I read it with a permanent smirk and certainly didn't want to put it down.
Having been a victim of advertising many a time, I gained great satisfaction at this comical and satirical look at the lengths Scat, '6' and Sneaky Pete go to in order to create the ultimate consumer product. Especially amusing are their antics to try and stay a step ahead of their knife-you-in-the-back peers.
While fun was poked at the marketing industry by often showing the stereotypically shallow side of marketing execs, the eccentricities of each character added to the humour and entertainment value of the novel.
All in all, a fantastic read!
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13 of 14 people found the following review helpful By prisrob TOP 50 REVIEWERVINE VOICE on 2 Jun. 2004
Format: Paperback
Maxx Barry, author of "Syrup" has written a brilliant, satirical novel of marketing. Maxx or Max ( he added an extra "x" to make his name look more worldly) was a teacher of marketing back in Australia. He used to work for Hewlett Packard, and he has imagined life in the US-he has never visited us.
Scat, also know as Micahel George Holloway, wants to be famous. He could be an actor, but he can't act. He does have one option: he can be very young, very cool, and very, very rich. This line of fame is open to everyone. All he has to do is find something he is so good at that he can make a million dollars by the time he is twenty-five.
Scat has read somewhere "that the average adult has three million-dollar ideas per year. Ideas are cheap, what you need is the conviction to follow through!" Scat's life started at ten past two in the morning of January 7th. He got THE IDEA.
Scat developed the idea for a new cola drink with a name so smooth all the "x" generation would drink it up. Scat got the inside scoop and developed a meeting with a representative of a cola company. The rep who's name is 6, was quite interested and brought Scat into the company. Unfortunately, someone stole the idea and Scat and 6 are left to reclaim their careers. Scat and 6 have energy, imagination, ambition and just enough of a work ethic to follow through. The novel follows their paths as they heed the underhandedness of the Black Hats.
The brilliance of Maxx Barry is evident in his writing. His humour and intelligence bring us through LA, Hollywood, corporate America and Madison Avenue and into the marketing world. Marketing is the biggest industry in the world, and it is invisible. "Marketing is like Los Angeles. It is a gorgeous, brainless model on cocaine having relations, drinking Perrier.
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9 of 10 people found the following review helpful By C. Green TOP 500 REVIEWERVINE VOICE on 5 Jun. 2007
Format: Paperback
Syrup is a book that wants to have its cake and eat it. On the one hand it wants to be a razor sharp satire on advertising, the media, consumerism and modern aspiration & celebrity obsessed society. On the other hand it wants so badly to be hip, down with the zeitgeist and ultra-modern (the very things it is seeking to satirise) that you can almost feel it.

Unfortunately what Syrup is is neither of these things. Its a soft satire that takes broad swipes at easy targets (Coca Cola, movies, consumerism, the vapidity of branding and advertising) that have been hit before and better. Nor is it as hip as it would like to be. Yes, the pace is relentless and the tone flippant and humourous, but this isn't a dangerous book preaching to the Gen-Y, anti-globalisation culture. Its a mildly diverting comedic tale of a young man trying to survive and make his fortune in the big wide world; a story that has been told in one form or another, and often better, a million times before.

So ignore the blurb about Syrup being an ultra-contemporary satire on our consumerist society. This is pure wish fulfilment. What it is in reality is a slight, entertaining but ultimately forgetable take on an age old story that will date very quickly.
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1 of 1 people found the following review helpful By Olav on 27 Aug. 2013
Format: Paperback Verified Purchase
Hated it! I think this is for me the first book that tries to be funny but failed to make me giggle once. The fast pace writing comes across for me, more than anything else, as a lazy excuse for not actually writing imaginable portraits of situations and characters. It is not particularly smart in any way what so ever. The plot is weak, lacks focus and not engaging at all. If I was Paltrow, Cruise, Ryder or any of the other celebrities "portrayed" in this mediocre book I would take an offence in the cheap way the writer takes advantage of their famous names. The ending was hurried and as predictable as a family friendly sit-com.

There is a spoken line in the book that goes like this: "It's a democratic society. Your opinion of what's quality is no more valid than mine. Popularity is quality"

This is not true. The review for this book proves it. Maybe that's what advertisement have done with our society?
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1 of 1 people found the following review helpful By A Customer on 9 July 1999
Format: Hardcover
I couldn't put it down. My commute was torture because I had trouble reading and driving at the same time.
"Syrup" is very hip and very smart. It was one of the best book tips I've gotten in a long time.
The book starts with a guy, Scat, who wants to make a lot of money in marketing. Scat is someone a lot of people can relate to- trying to make it despite his own goofiness. While he's got ideas, he spends much of the book learning (the hard way) the absurd, manipulative rules of the corporate game. Luckily he finds help from a woman named "6", who has all the savvy Scat lacks. The story twists are frantic and funny. It starts fast, and by the end, when Winona Ryder appears made up as an alien queen addicted to Coca-cola, you know you've been taken on an incredibly inventive and original ride.
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