From the Back Cover
Get your site noticed and bring your visitors back Market your business, promote your blog, and make RSS work for you In the beginning was the Internet, and then there was too much e–mail. Now there′s RSS, a win–win solution for both Web sites and their visitors, and this book is your ticket to jump on the bandwagon! It helps you set up RSS feeds including podcasts select the right format, choose software, and keep your visitors coming back for more. Discover how to Find and subscribe to RSS feeds Choose and use an RSS feed reader Create compelling RSS feeds Promote your feed and syndicate your content Bring visitors to your Web site
About the Author
Ellen Finkelstein has written numerous best–selling computer books on AutoCAD, PowerPoint, Flash, and other topics. She writes articles on AutoCAD and PowerPoint for Web sites, ezines, and magazines. As an Adjunct Instructor of Management at Maharishi University of Management, she has taught courses on Human Resources and eBusiness. Her Web site, www.ellenfinkelstein.com, offers tips and downloads for AutoCAD and PowerPoint and that’s where you’ll find her RSS feeds.