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Product Description
So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too?
RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly–changing information, “fast” is a top priority.
Here, in plain English, you’ll find out how to:
- Use RSS to drive traffic to your Web site and build brand awareness
- Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs
- Create RSS feeds from scratch, or put a news reader on your Web site
- Improve your site’s ranking in search engines and build customer loyalty
- Enable your customers to choose when and how they receive updated information
- Tailor information for your audience and publish all your updates quickly and easily
- Promote your RSS feed and explain to your customers how to use it
- Provide added value for your customers
Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e–zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
From the Back Cover
Get your site noticed and bring your visitors back
Market your business, promote your blog, and make RSS work for you
In the beginning was the Internet, and then there was too much e–mail. Now there′s RSS, a win–win solution for both Web sites and their visitors, and this book is your ticket to jump on the bandwagon! It helps you set up RSS feeds — including podcasts — select the right format, choose software, and keep your visitors coming back for more.
Discover how to
- Find and subscribe to RSS feeds
- Choose and use an RSS feed reader
- Create compelling RSS feeds
- Promote your feed and syndicate your content
- Bring visitors to your Web site
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com:
4.2 out of 5 stars (9 customer reviews)
19 of 22 people found the following review helpful:
5.0 out of 5 stars
A "Must-Have" Introduction to New Web Communication Tool, 28 Oct 2005
By Lawrence F. King "family and divorce mediator" - Published on Amazon.com
This review is from: Syndicating Web Sites with RSS Feeds for Dummies (Paperback)
I just finished reading Ellen's book. For a year or more, I have seen webfeeds on some websites, and those little XML and RSS buttons showing up everywhere. For the life of me (and I'm pretty technosavvy), I just couldn't put it all in context. This book lays it out concisely and makes a compelling case that news and webfeeds are the next communication phenomenon, likely to be as ubiquitous as faxes and email.
I'm not always a "Dummies" fan, but this one rocks! My website will have a feed very soon and I'm already thinking of many ways to use this new technology in creative marketing efforts and to deliver content in a more useful way to our clients.
Colorado divorce and family mediator, Lawrence King, J.D.
Divorce Resolutions, Colorado Center for Divorce Mediation
16 of 19 people found the following review helpful:
5.0 out of 5 stars
Great introductory book to RSS, 2 Aug 2005
By M. Fresa - Published on Amazon.com
This review is from: Syndicating Web Sites with RSS Feeds for Dummies (Paperback)
Being a sometime web developer, it is important to keep up with the latest web technologies. If you have never heard of RSS or are not that familiar with it, I recommend this book as a great introduction to what RSS is, and how you might use it in a website.
It is not expensive, and is a good foundation in that it explains the basics of news feeders and how they are used, but doesn't go into a lot of technical/code information. In other words, if you want to code your own newsreader, find another book. On the other hand, the author does explain how to syndicate any item you want for RSS.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
The perfect foundation, 11 Jan 2007
By Ian Scoop - Published on Amazon.com
This review is from: Syndicating Web Sites with RSS Feeds for Dummies (Paperback)
I love this book, it has broaden my horizons. I didn't know anything abour rss until i read this book, I'm now well on my way. If you are looking for a book that will teach you the basics of rss and that will get you started on your rss project, this is the book. Because of the vast amount of information in this book, you will actually be more confident in any rss project you start, even if you are just looking to buy another book on a related topic. This is the perfect book to start working on syndicating websites and rss, or just to understand why it works.
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