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Symbol Paperback – 23 May 2011


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Product details

  • Paperback: 336 pages
  • Publisher: Laurence King (23 May 2011)
  • Language: English
  • ISBN-10: 1856697274
  • ISBN-13: 978-1856697279
  • Product Dimensions: 19.7 x 3.8 x 24.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 258,249 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the cocurator, with Roanne Bell, of Picture This, a British Council exhibition featuring the work of London illustrators.

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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

14 of 15 people found the following review helpful By Robin Benson TOP 500 REVIEWERVINE VOICE on 19 Jun. 2011
Format: Paperback
Put logo, trademark or symbol into Amazon search and you'll come up with a few hundred books that cover every aspect of the subject, from how to design them to copyright problems. The subject is now a staple in any design publishers catalogue. Hyland and Bateman's book is a notch above most because they've stripped the subject down to the basics and look at symbols only, so there are no typographic and image marks like UPS, BMW, V&A or Coca Cola, for example.

The 1300 symbols in the book are divided into two sections: Abstract and Representational. These are subdivided into categories like stripes (fifteen examples) arrows (twenty-five) radiating/circular (twenty-three) sun (fourteen) birds (thirty-two) or hearts (twenty-two). I thought the Representational pages the most fascinating because designers have to use a familiar object and change it into a unique version for a company so it will be recognisable anywhere. Anything that has a curve to it (bird, heart, eye) seems to encourage designers to create some wonderful company brandmarks.

Scattered through the pages are some case histories (over two or three pages) where there is a closer look at selected company marks. These are the only pages that use colour. All the symbols have credits for company, country, designer, date and a brief description of what the design is for.

There are a few hundred names, from around the world, in the designer index and Pentagram gets the most inclusions with sixty-two symbols, Chermayeff & Geismar get thirty-six and Karol Silwka (from Poland) gets thirty-one. Oddly the great designer Saul Bass only has one entry and Herb Lubalin none, I suppose because he was essentially a type man. There is a company and sector index also.
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4 of 4 people found the following review helpful By Martin Turner HALL OF FAMETOP 100 REVIEWERVINE VOICE on 30 Oct. 2012
Format: Paperback Verified Purchase
There are three kinds of logos: text only, text with symbol, and symbol only. Symbol is a catalogue of symbol only logos, organised by theme.

There is no possibility of any book being a complete catalogue of commercial logo symbols. There are just too many. Rather than focusing on well known symbols, this book gives a judicious range of different types, with occasional explorations in more depth.

This is a book I use a lot in working with designers and developing company brands. There are no poor or ill-conceived symbols in this book, and it gives a strong basis for taking things in a new direction.
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2 of 2 people found the following review helpful By Clivery on 28 Nov. 2012
Format: Paperback Verified Purchase
Loads of black and white logos, all made with symbols. The book has loads of examples and is a must-have!
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1 of 1 people found the following review helpful By Egbert Bock on 23 May 2013
Format: Paperback Verified Purchase
Very clean design, perfectly organized and containing the most suitable examples for each category. Excellent value for money, I highly recommend this book for every branding afficionado.
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Format: Paperback Verified Purchase
Great book of symbols and some interesting facts. Shame about the edges damaged on delivery, high expectations on receiving pristine book(s). However packaging was too big and I believe it didn't help when transiting from Amazon wearhouse.
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5 of 7 people found the following review helpful By Joel Siddall | Freelance Graphic Designer on 27 Jun. 2011
Format: Paperback
A fantastic reference guide for any budding logo designer. This book is a great way of quickly looking for design inspiration when starting any logo design project. The book is very cleverly split up into numerous different sections relating to topic. There is also a brief description alongside each symbol so as to help give you a better understanding of the authors thought process. I cannot recommend this book highly enough... A must buy!
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Fast delivery, great price and good condition. Now need to read it.
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