I bought the book for the eye candy, and it didn't disappoint.
Swoon's visuals are as fresh and energized as an Anthropologie storefront.
The writing, on the other hand, I found depressing.
I'd always thought of Swoon as a mysterious, spectral figure leaving intriguing graffiti in dark alleyways and urban corners. This book sure shattered that illusion.
The chapters felt like infomercials.
Swoon is the "can-do" gal scooting around the streets of Brooklyn on her trusty bike (that surely has a name).
Her adventures and team spirit are the makings of a family channel series for pre-teens. She hatches an idea, and rallies the team - adults with so much time on their hands, they can follow merrily along, helping her vision to fruition.
The sequence of group adventures had the smell of vacuous self-promotion schemes. Even the outrageous subway ad caper was, in reality, squeaky clean, with a possible grant on the agenda. I started feeling that even her famous graffiti was little more than calculated.
That being said, I admire this woman's business acuity, as well as her amazing ability as a producer.
Artists might find it demoralizing that summer camp stunts are mandatory to get recognized in a city where artists are as ubiquitous as roaches.