Switch: How to Change Things When Change is Hard
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Product Description
Book Description
Change doesn't need to be hard. Just Switch.
Product Description
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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Customer Reviews
Most Helpful Customer Reviews
34 of 34 people found the following review helpful
Format:Paperback
Excellent book on how to successfully implement a change initiative. It is enjoyable, interesting and contains lots of humour which makes it very easy to read.It contains interesting everyday examples of successful and unsuccessful attempts at managing change and reveals the many common causes of failure.It provides guidance for change both in the work environment and also in ones personal life. This is one of the best books I have read on the topic of change.
24 of 24 people found the following review helpful
Format:Hardcover
Switch focusses on the importance of ensuring an emotional connection when making change. The book is written in a clear and practical way citing interesting stories that bring alive the concepts that the authors want to get across to the reader. Unlike many other books on change I found myself relaying the stories to my colleages as a way of sharing the learning I'd gained. I highly recommend this book.
22 of 22 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
An excellent book that I found thought provoking and inspirational.
The book was suggested by a colleague and I was interested enough to consider it. A really good example of explaining thoughts by the use of great case studies and a simple analogy for the concept.
The book describes how we can be in charge of our change to drive the things that we really need to happen. The use of willpower (the rider), emotion (the elephant) and our environment (the path) can combine together to achieve great things.
I loved the quote that some is not a number and soon is not a time.
The book was suggested by a colleague and I was interested enough to consider it. A really good example of explaining thoughts by the use of great case studies and a simple analogy for the concept.
The book describes how we can be in charge of our change to drive the things that we really need to happen. The use of willpower (the rider), emotion (the elephant) and our environment (the path) can combine together to achieve great things.
I loved the quote that some is not a number and soon is not a time.
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Most Recent Customer Reviews
Nice, simple, American style, self-help book on how to instigate,...
A very easy to read book that still contains enough content to be useful. Simplifies the process of instigating and ensuring change by identifying three key aspects: logical,... Read more
Published 4 months ago by Pete Lanc
Another great book from the Heath brothers
Made to Stick (the authors' first book) is my favourite business book ever so I was hopeful when I saw that they'd written another. I think this is equally good. Read more
Published 4 months ago by goldenboy_phil
Engaging and very useful
I picked up this book after reading their book on How to Make Ideas Stick which I loved. I'm fascinated by the subject because I'm not keen on institutions and I'd love to find out... Read more
Published 7 months ago by William Cohen
I did make a change
Best book i read this year. My kids are now cleaning the house and my clients find it so much easier to choose the "better path" instead of just talking about where they want to... Read more
Published 8 months ago by Anne Skare Nielsen
Change
Clear, concise and a fascinating insight into all aspects of change.
It is a must for anyone interested in change or wishing to change.
It is a must for anyone interested in change or wishing to change.
Published 8 months ago by Carl Rodgers
How To Change When change is hard
My first impression was 'I really can't get into this book'.
I have not touched the book since then!
So this is not to say that the book is not good! Read more
I have not touched the book since then!
So this is not to say that the book is not good! Read more
Published 10 months ago by vbnetqueen
A book worth 1000% reading
Irrespective whether you a busineman or a housewife, this book is all about making the change possible. Read more
Published 11 months ago by Philokypros Andreou
More serious/useful than the title suggests
Switch is an easy to read, concise and practical overview of how to implement change and perhaps a bit more serious than the silly up-side-down i in switch suggests. Read more
Published 13 months ago by TimeToGo
Switch: essential reading
Chip & Dan Heath present a well written, well researched piece on Change.
A must read for anyone who needs to be a (Human) Change Agent - Managers, Project Leaders, I.T. Read more
A must read for anyone who needs to be a (Human) Change Agent - Managers, Project Leaders, I.T. Read more
Published 13 months ago by W. S. Jenkin
Excellent Read
Becomes hard to put this book down as it is filled with real life examples which give an insight into the thought process and actions which need to be taken whether you are trying... Read more
Published 13 months ago by Otis
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