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"A fantastic book" (Wired)
"Witty and instructive" (Wall Street Journal)
"Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" (BBC Focus)
"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" (Time)
"A must-read" (Forbes)
Change doesn't need to be hard. Just Switch.See all Product Description
Over the years I have read the odd book about management and leadership. Most of these tend to start with a lot of hype and sprout the same cliches (vision, authenticity, etc. Read morePublished 1 month ago by Customer
Excellent book which provides a fresh, relevant outlook on change problems.
It's certainly a technique and idea which I will be employing in my work and life. Read more
Excellent book. Simple suggestions and guidance. Very helpful when struggling with leading a change programmePublished 2 months ago by Paul Sherry
Incredible book, full of insightful stories and broken down into small detail.Published 3 months ago by Fraser Crump
This book is hard to read and really boring. Reading this book is as hard as making the switch. You have to go through lot of fluff to find few useful suggestions.Published 5 months ago by Himanshu