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Product Description
Book Description
Change doesn't need to be hard. Just Switch.
Product Description
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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Most Helpful Customer Reviews
34 of 34 people found the following review helpful:
4.0 out of 5 stars
Excellent read,
By
This review is from: Switch: How to change things when change is hard (Paperback)
Excellent book on how to successfully implement a change initiative. It is enjoyable, interesting and contains lots of humour which makes it very easy to read.It contains interesting everyday examples of successful and unsuccessful attempts at managing change and reveals the many common causes of failure.It provides guidance for change both in the work environment and also in ones personal life. This is one of the best books I have read on the topic of change.
24 of 24 people found the following review helpful:
5.0 out of 5 stars
Most interesting book I've read on the subject of change in many years,
By
This review is from: Switch: How to Change Things When Change Is Hard (Hardcover)
Switch focusses on the importance of ensuring an emotional connection when making change. The book is written in a clear and practical way citing interesting stories that bring alive the concepts that the authors want to get across to the reader. Unlike many other books on change I found myself relaying the stories to my colleages as a way of sharing the learning I'd gained. I highly recommend this book.
20 of 20 people found the following review helpful:
5.0 out of 5 stars
The rider, the elephant and the path,
By
This review is from: Switch: How to change things when change is hard (Paperback)
An excellent book that I found thought provoking and inspirational.The book was suggested by a colleague and I was interested enough to consider it. A really good example of explaining thoughts by the use of great case studies and a simple analogy for the concept. The book describes how we can be in charge of our change to drive the things that we really need to happen. The use of willpower (the rider), emotion (the elephant) and our environment (the path) can combine together to achieve great things. I loved the quote that some is not a number and soon is not a time.
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