"A fantastic book" (Wired
"Witty and instructive" (Wall Street Journal
is likely to prove invaluable to anyone wanting to make long-lasting change a reality" (BBC Focus
"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch
, brothers Chip and Dan Heath - authors of the best-selling Made to Stick -
survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" (Time
"A must-read" (Forbes
Change doesn't need to be hard. Just Switch.