- Paperback: 320 pages
- Publisher: Random House Business (4 Mar 2010)
- Language English
- ISBN-10: 1847940315
- ISBN-13: 978-1847940315
- Product Dimensions: 15.3 x 2.2 x 23.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (26 customer reviews)
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Amazon Bestsellers Rank:
144,778 in Books (See Top 100 in Books)
- #54 in Books > Business, Finance & Law > Management > Strategy
- #58 in Books > Health, Family & Lifestyle > Psychology & Psychiatry > Popular Psychology
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Product Description
Book Description
Change doesn't need to be hard. Just Switch
Product Description
I want to change my boss's mind, but he won't listen.
I want to change the way we operate around here, but there are too many obstacles.
I want to make some changes in my life, but I'm scared they might not work out.
All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In Switch, best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.
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Most Helpful Customer Reviews
34 of 34 people found the following review helpful:
4.0 out of 5 stars
Excellent read,
By
This review is from: Switch: How to change things when change is hard (Paperback)
Excellent book on how to successfully implement a change initiative. It is enjoyable, interesting and contains lots of humour which makes it very easy to read.It contains interesting everyday examples of successful and unsuccessful attempts at managing change and reveals the many common causes of failure.It provides guidance for change both in the work environment and also in ones personal life. This is one of the best books I have read on the topic of change.
24 of 24 people found the following review helpful:
5.0 out of 5 stars
Most interesting book I've read on the subject of change in many years,
By
This review is from: Switch: How to Change Things When Change Is Hard (Hardcover)
Switch focusses on the importance of ensuring an emotional connection when making change. The book is written in a clear and practical way citing interesting stories that bring alive the concepts that the authors want to get across to the reader. Unlike many other books on change I found myself relaying the stories to my colleages as a way of sharing the learning I'd gained. I highly recommend this book.
20 of 20 people found the following review helpful:
5.0 out of 5 stars
The rider, the elephant and the path,
By
This review is from: Switch: How to change things when change is hard (Paperback)
An excellent book that I found thought provoking and inspirational.The book was suggested by a colleague and I was interested enough to consider it. A really good example of explaining thoughts by the use of great case studies and a simple analogy for the concept. The book describes how we can be in charge of our change to drive the things that we really need to happen. The use of willpower (the rider), emotion (the elephant) and our environment (the path) can combine together to achieve great things. I loved the quote that some is not a number and soon is not a time.
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