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Swiss Graphic Design: The Origins and Growth of an International Style 1920-1965 [Paperback]

Richard Hollis
4.2 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

27 Nov 2006
Gives a rich and fascinating account of Swiss graphic design history, setting the stylistic developments into the social and cultural context of the times. The first truly comprehensive account of the origins and development of the 'Swiss' style, includes an explanation of why Swiss graphic design looks the way it does by a leading graphics scholar The key text for graphics students and professionals


Product details

  • Paperback: 272 pages
  • Publisher: Laurence King; New edition edition (27 Nov 2006)
  • Language: English
  • ISBN-10: 1856694879
  • ISBN-13: 978-1856694872
  • Product Dimensions: 2.3 x 21.3 x 27 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 423,987 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

"Authoritative and scholarly" Eye"

About the Author

Richard Hollis is a freelance graphic designer and has worked as a printer, art editor, production manager, teacher and lecturer. His previous books include Graphic Design: A Concise History.

Inside This Book (Learn More)
First Sentence
Modern design began in the nineteenth century with artists looking for a new role in an industrialized society. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars To go boldly with Helvetica 28 Sep 2007
By Robin Benson TOP 500 REVIEWER VINE VOICE
Format:Hardcover|Verified Purchase
The 'Swiss style' comes alive in this fascinating and very comprehensive study. If you design for print and ever wondered how some everyday graphic principles and typefaces originated the answer is in these pages. The story begins in twenties central Europe with a merging of modern art, the Bauhaus, Russian constructivism, craft printing techniques, photography and strong cultural attitudes in German speaking Zurich. All of these influences produced a graphic language of simplicity and directness that spread across Switzerland and one would expect nothing less from a country associated with order and precision.

Interesting as the text is I was particularly impressed with the several hundred illustrations (all with extensive captions) and as this is a book about a visual style and basically a printed one the choice of posters, examples of typography and many spreads from brochures, magazines, books all work well to complement the words.

I was interested in the several pages devoted to the magazine 'Neue Grafik' (New Graphic Design) which was the flagship publication of the Zurich modernists. It only ran for seventeen issues (from 1958 to a double issue seventeen and eighteen in 1965) but was really the only opportunity for designers outside Switzerland to see what was going on. Strangely, despite the design aiming for clarity, reading the issues was a bit of a chore. Three languages were set in each edition in one typeface and one size with paragraphs stretching sometimes to hundreds of words with no par indents or line space. However each spread looked fresh and lively thanks to the publication's grid.

I think it is worth commenting on the book's production.
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3 of 3 people found the following review helpful
Format:Hardcover
Richard Hollis has taken on a Herculanean task, meticulously researching 45 years of the most important movement in 20th century graphic design. The result is a marvel--an encyclopedic overview of the people and pieces that have profoundly affected anyone who takes graphic design seriously. Impeccably produced, this book should be on the nearest shelf of anyone who wants to know what graphic designers are capable of.
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5.0 out of 5 stars GREAT 20 Nov 2011
By vic
Format:Paperback
Came really quick, protected really well, Great book to read :) VERY HAPPY with this swiss graphic design book :)
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5.0 out of 5 stars Swiss Graphic Design 24 May 2011
By Mike
Format:Paperback
Really good book helped me out allot, some really nice designs in it would suggest it to any graphic desinger
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1 of 3 people found the following review helpful
1.0 out of 5 stars book 6 Jan 2013
Format:Paperback|Verified Purchase
oredered this book 4 months ago and im still waiting for it to be dispatched, not happy at all as it was in stock when i ordered it
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