Trade in Yours
For a 10.00 Gift Card
Trade in
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Swiss Graphic Design: The Origins and Growth of an International Style 1920-1965 [Paperback]

Richard Hollis
4.2 out of 5 stars  See all reviews (5 customer reviews)

Available from these sellers.


Amazon Price New from Used from
Hardcover --  
Paperback --  
Trade In this Item for up to 10.00
Trade in Swiss Graphic Design: The Origins and Growth of an International Style 1920-1965 for an Amazon Gift Card of up to 10.00, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

27 Nov 2006
Gives a rich and fascinating account of Swiss graphic design history, setting the stylistic developments into the social and cultural context of the times. The first truly comprehensive account of the origins and development of the 'Swiss' style, includes an explanation of why Swiss graphic design looks the way it does by a leading graphics scholar The key text for graphics students and professionals

Product details

  • Paperback: 272 pages
  • Publisher: Laurence King; New edition edition (27 Nov 2006)
  • Language: English
  • ISBN-10: 1856694879
  • ISBN-13: 978-1856694872
  • Product Dimensions: 2.3 x 21.3 x 27 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 489,984 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description


"Authoritative and scholarly" Eye"

About the Author

Richard Hollis is a freelance graphic designer and has worked as a printer, art editor, production manager, teacher and lecturer. His previous books include Graphic Design: A Concise History.

Inside This Book (Learn More)
First Sentence
Modern design began in the nineteenth century with artists looking for a new role in an industrialized society. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4 star
3 star
2 star
4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars To go boldly with Helvetica 28 Sep 2007
Format:Hardcover|Verified Purchase
The 'Swiss style' comes alive in this fascinating and very comprehensive study. If you design for print and ever wondered how some everyday graphic principles and typefaces originated the answer is in these pages. The story begins in twenties central Europe with a merging of modern art, the Bauhaus, Russian constructivism, craft printing techniques, photography and strong cultural attitudes in German speaking Zurich. All of these influences produced a graphic language of simplicity and directness that spread across Switzerland and one would expect nothing less from a country associated with order and precision.

Interesting as the text is I was particularly impressed with the several hundred illustrations (all with extensive captions) and as this is a book about a visual style and basically a printed one the choice of posters, examples of typography and many spreads from brochures, magazines, books all work well to complement the words.

I was interested in the several pages devoted to the magazine 'Neue Grafik' (New Graphic Design) which was the flagship publication of the Zurich modernists. It only ran for seventeen issues (from 1958 to a double issue seventeen and eighteen in 1965) but was really the only opportunity for designers outside Switzerland to see what was going on. Strangely, despite the design aiming for clarity, reading the issues was a bit of a chore. Three languages were set in each edition in one typeface and one size with paragraphs stretching sometimes to hundreds of words with no par indents or line space. However each spread looked fresh and lively thanks to the publication's grid.

I think it is worth commenting on the book's production.
Read more ›
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
Richard Hollis has taken on a Herculanean task, meticulously researching 45 years of the most important movement in 20th century graphic design. The result is a marvel--an encyclopedic overview of the people and pieces that have profoundly affected anyone who takes graphic design seriously. Impeccably produced, this book should be on the nearest shelf of anyone who wants to know what graphic designers are capable of.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars GREAT 20 Nov 2011
By vic
Came really quick, protected really well, Great book to read :) VERY HAPPY with this swiss graphic design book :)
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Swiss Graphic Design 24 May 2011
By Mike
Really good book helped me out allot, some really nice designs in it would suggest it to any graphic desinger
Comment | 
Was this review helpful to you?
1 of 3 people found the following review helpful
1.0 out of 5 stars book 6 Jan 2013
Format:Paperback|Verified Purchase
oredered this book 4 months ago and im still waiting for it to be dispatched, not happy at all as it was in stock when i ordered it
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category