Bought as a christmas present for my husband, he used to like this as a youngster approx 50 years ago. It just tastes the same as we remember. I would have given it 5 stars if it came in a package as it used to. I understand why not, as it used to be in wrapping resembling tobacco. It now just comes in a polythene bag. We both used to have this when young along with sweet cigarettes, and chocolate smokers outfits (would love to find these). They didn't turn us into smokers even though everyone else in both families smoked.