According to popular belief, it's through his stomach. To update this truism, most men will be more than happy with a plentiful supply of excellent food and sex on tap.
Our hero, Rufus Knightly, leads the sort of lifestyle where there is no shortage of either. He's the textbook, romantic fiction male lead: tall, athletic, good-looking, as well as fabulously wealthy and successful.
And like many a good love story hero, Rufus also has a vulnerable side: his father was so busy making money that he neglected his family and Rufus still remembers a childhood bereft of paternal affection and attention. His answer is to avoid emotional involvement thereby keeping family commitments to a minimum. His love life seems to have consisted of a string of air-headed Barbie dolls who could be tossed aside once they had served their purpose.
Enter our classic romantic heroine: Livia grew up close to the Knightly family pile in Hampshire. She and Rufus had once shared a kiss under the mistletoe when Livia was a mere slip of a girl.
A chance encounter brings them together again ten years later. After spending years nursing her mother through an illness from which she eventually died, Livia set up a home baking business. Her wares - culinary and physical - soon attract the attention of our hero.
Livia is a country girl whose confidence has been eroded almost to nothing by a lifetime of caring for her mother - no time for romance and adventure. She is certainly no match for Rufus, the corporate multimillionaire who is used to getting things his own way.
When Rufus - besotted with Livia's `wares' - offers her assistance to expand her business, our heroine is torn between retreating into her shell or taking a chance and being swept off her feet.
The stage is set for a classic love story: a rollercoaster ride that takes in romantic evenings in Paris, a love scene on a windswept Cornish beach and, of course, Livia's seductive cupcakes.
This is the second novel from Tania Tirraoro, a writer who shows great insights into what makes people tick and has a peculiar knack of weaving that knowledge into compelling and very readable fiction. Her first book, This Last Summer, is also not to be missed.