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Sweet Memories
 
 

Sweet Memories (Paperback)

by Robert Opie (Author) "It is not popularly appreciated that the variety and range of sweets on offer today has become available only during the last hundred years ..." (more)
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Sweet Memories + The 1950s Scrapbook + The 1970s Scrapbook
Price For All Three: £29.44

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Product details

  • Paperback: 120 pages
  • Publisher: Anova (1 April 2008)
  • Language English
  • ISBN-10: 1905400624
  • ISBN-13: 978-1905400621
  • Product Dimensions: 20.4 x 15.4 x 1.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 38,996 in Books (See Bestsellers in Books)

    Popular in these categories:

    #20 in  Books > Food & Drink > Reference & Gastronomy > History of Food
    #49 in  Books > Food & Drink > Reference & Gastronomy > Gastronomy
    #56 in  Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Product Description

"Sweet Memories" is a wonderful nostalgic journey through the development of British confectionery. Fry's Five Boys, Rowntree's Fruit Gums, Bassett's Liquorice Allsorts, Quality Street, Murray Mints, Dairy Milk, Black Magic: these are a selection of the evocative names from more than a hundred years of our favourite confectionery. The book, first published in 1988, is reissued after popular demand.Leading popular culture writer Rober Opie discusses the principal companies involved, their advertising, marketing slogans and gimmicks - all illustrated with the author's vast collection of packaging and advertising ephemera that will evoke great sweet memories.


About the Author

Robert Opie has been collecting packaging, advertising and social history material for over 30 years. In 1984 he set up the first museum devoted to the history of advertising and packaging. He is a frequent broadcaster and author of numerous books, including a series of scrapbooks on each of the decades.

Inside This Book (Learn More)
First Sentence
It is not popularly appreciated that the variety and range of sweets on offer today has become available only during the last hundred years. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
15 of 15 people found the following review helpful:
5.0 out of 5 stars Mr.Opie has these sweets all wrapped up!!, 16 Sep 2003
This review is from: Sweet Memories (Paperback)
I first came across this book whilst browsing in my local library,and as soon as i looked into it, i just had to purchase my own copy!
Mr.Opie in his introduction tells us how a sweet wrapper that he was about to throw away when he was young shaped his life''s work and ambition resulting in the well known authority he is on advertising and packaging down through the years.
This book is useful as a history of various companies, some still going strong today, others just distant memories, as well as the usual full colour visual pictures of sweets, packaging, advertising, etc. from the past.
If one can truly say a book will delight both young and old , then this is it!
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Nostalgic bliss, 14 Feb 2009
By Ms. Dorothy A. Edson "Nostalgia buff" (Yorkshire) - See all my reviews
(REAL NAME)   
Lile all Robert Opies books this one transports me back to my childhood when I ran errands for neighbours to get pennies to buy sweets!
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