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Product Description
Review
"Full of fascinating historical insights on both brands and manufacturers, this is a delicious delight, not only for those with a sweet tooth" Good Book Guide, June 2008
Product Description
'Sweet Memories' is a wonderful nostalgic journey through the development of British confectionery. Fry's Five Boys, Rowntree's Fruit Gums, Bassett's Liquorice Allsorts, Quality Street, Murray Mints, Dairy Milk, Black Magic: these are a selection of the evocative names from more than a hundred years of our favourite confectionery. The book, first published in 1988, is reissued after popular demand. Leading popular culture writer Rober Opie discusses the principal companies involved, their advertising, marketing slogans and gimmicks -- all illustrated with the author's vast collection of packaging and advertising ephemera that will evoke great sweet memories
Inside This Book
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First Sentence
It is not popularly appreciated that the variety and range of sweets on offer today has become available only during the last hundred years. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It is not popularly appreciated that the variety and range of sweets on offer today has become available only during the last hundred years. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
22 of 22 people found the following review helpful
Format:Paperback
I first came across this book whilst browsing in my local library,and as soon as i looked into it, i just had to purchase my own copy!
Mr.Opie in his introduction tells us how a sweet wrapper that he was about to throw away when he was young shaped his life''s work and ambition resulting in the well known authority he is on advertising and packaging down through the years.
This book is useful as a history of various companies, some still going strong today, others just distant memories, as well as the usual full colour visual pictures of sweets, packaging, advertising, etc. from the past.
If one can truly say a book will delight both young and old , then this is it!
Mr.Opie in his introduction tells us how a sweet wrapper that he was about to throw away when he was young shaped his life''s work and ambition resulting in the well known authority he is on advertising and packaging down through the years.
This book is useful as a history of various companies, some still going strong today, others just distant memories, as well as the usual full colour visual pictures of sweets, packaging, advertising, etc. from the past.
If one can truly say a book will delight both young and old , then this is it!
3 of 3 people found the following review helpful
Format:Paperback
This was good to remind me of the sweets we had in days gone by. Mainly pictures, so didn't take long to get through. Enjoyable.
6 of 7 people found the following review helpful
Format:Paperback
Lile all Robert Opies books this one transports me back to my childhood when I ran errands for neighbours to get pennies to buy sweets!
Most Recent Customer Reviews
Pure nostalgia without the calories.
I bought this book as a reminder of the delights of my 50s and 60s childhood. I could almost taste the sweets again as I read through it, but it was also very informative on the... Read more
Published 3 months ago by Henrietta's mum
Brilliant bit of nostalgia
I 'd seen a lot of good reviews and bought this as a gift for someone else. We agreed that it's an excellent memory jogger and brings back those happy memories of sweets we used to... Read more
Published 4 months ago by Richard J
sweet memories
I thoroughly enjoyed this book,so colourful,and it brings back many memories .Thanks goodness Robert Opie kept all his sweet wrappers and packets to make the compilation of his... Read more
Published 7 months ago by A. J. Bagnall
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