After all the hype, the newspaper serialisation and the snide retorts from Alan Shearer, Kelly's memoirs from Lytham St Annes and Lancaster Gate come as something of a disappointment to say the least. Many people, like myself, will be attracted to this book because it appears to be about football. Don't be fooled. Kelly's book is about the Football Association. As a result, "Sweet FA" is almost exclusively about bureaucracy, committees, red-tape and back-biting. Which doesn't make for particularly interesting reading, especially when one considers Kelly's rather moribund prosaic style, and even worse, his weak sense of humour.
The only parts of the book worth searching out are the chapters on the Alan Shearer/Neil Lennon incident, and the dismissal of Glenn Hoddle (which of course happened just weeks after Kelly left the FA). However, if you're going to invest a lot of money in the memoirs of a football bureaucrat, Jimmy Hill's recently published autobiography is a lot more compelling.