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Sweet Dreams: The Story of Green & Blacks
 
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Sweet Dreams: The Story of Green & Blacks (Paperback)

by Craig Sams (Author), Josephine Fairley (Author)
4.5 out of 5 stars See all reviews (2 customer reviews)
RRP: £14.99
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Frequently Bought Together

Customers buy this book with Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand by John Bradley

Sweet Dreams: The Story of Green & Blacks + Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
Price For Both: £24.73

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Product details

  • Paperback: 272 pages
  • Publisher: Random House Business Books (5 Jun 2008)
  • Language English
  • ISBN-10: 1905211457
  • ISBN-13: 978-1905211456
  • Product Dimensions: 23.2 x 14.8 x 2.4 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 264,812 in Books (See Bestsellers in Books)

    Popular in this category:

    #92 in  Books > Business, Finance & Law > Reference & Education > Ethics

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Product Description

Marie Claire, June 2008
'Providing a blueprint for the new generation of ethically minded entrepreneurs ... packed full of marketing and business insights'


John Vincent, Management Today, June 2008
wonderful ... not only gives us what seems to be an open account of the Green&Black's story, it puts it into context ... a great book.

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2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Sweet dreams are made of this, 16 Feb 2009
Green & Black's is a modern day story of business rags to riches and a makes for a great read even if having the two voices of the founders throughout the book can make it a bit disjointed at times. Green & Black's was not an overnight success in the sense that its co-founder, Craig Sams, had been in the wholefood business for a long time before deciding to make a push into the world of chocolate. Undoubtedly his years of graft and commercial nous helped enormously in the ultimate success of Green & Black's. This book shows the ups and downs of running a start-up business with certain business ethics and then trying to build it up in a tough commercial world. I do find it slightly amusing/irritating that the owners feel they have to justify the ultimate sale of the business to Cadbury's in case people think they have sold out. Well of course they sold out, and no amount of justification can make it seem otherwise. On the other hand, 99% of the population, given the chance of making a massive profit would have done the same, so good luck to them!
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0 of 1 people found the following review helpful:
5.0 out of 5 stars What an inspiring story !, 4 Aug 2008
By P. Sellers (Ireland) - See all my reviews
(REAL NAME)   
I think this book is such an inspiration for anyone who would like to do something in the (busyness)world and make a difference and be successful( in that it inspires other people to perhaps think laterally ...creatively...out of the box) and the authors bring so many strands of wisdom together to make a great convergence through time! I think its important to strive understand the bigger picture and Green and Blacks is inspired! Well done Sam Craig & Jo Fairley!
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