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Suzy Gershman's Born to Shop London: The Ultimate Guide for People Who Love to Shop Paperback – 18 Apr 2008

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Product details

  • Paperback: 300 pages
  • Publisher: John Wiley & Sons; 13th Edition edition (18 April 2008)
  • Language: English
  • ISBN-10: 0470146656
  • ISBN-13: 978-0470146651
  • Product Dimensions: 11.1 x 1.8 x 18.7 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,453,262 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

"Gershman′s may be the best guide for novice and pro shoppers alike." — The Washington Post For over twenty years, Suzy Gershman has been leading savvy shoppers to the world′s best finds. Now Born to Shop London is easier to use and packed with more up–to–datelistings than ever before. Inside you′ll find: The best of the shopping scene, from Knightsbridgefashions to Portobello Road antiques—plus colorfulmarkets, unique crafts, and more Excellent values, from designer shoes and handbags to vintage clothes and home furnishings Great gift ideas, even for a friend who has everything—plus the best gifts for less than $15 The best airfare, hotel, and dining values For a global shoppingexperience, check out Suzy Gershman′sWhere to Buy the Best of Everything . Find great deals and book your trip at

About the Author

Suzy Gershman is a journalist, author, and global shopping goddess who has worked in the fashion and fiber industry for more than 25 years. Her essays on retailing have been used by the Harvard School of Business; her reportage on travel and retail has appeared in Travel + Leisure, Travel Holiday, Travel Weekly, and most of the major women’s magazines. The Born to Shop series, now over 25 years old, is translated into eight languages. Suzy’s Where to Buy the Best of Everything: The Outspoken Guide for World Travelers and Online Shoppers, a guide to the best brands, stores and shopping destinations worldwide, will be published in March 2008. Gershman is also the author of C’est La Vie (Viking and Penguin Paperback), the story of her first year as a widow living in Paris. She divides her time between her homes in San Antonio, San Diego, Provence, and the airport. Suzy also leads shop and spa tours; contact for details or go to

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Most Helpful Customer Reviews

By lostfromoz on 22 Nov. 2010
Format: Paperback Verified Purchase
This is a terrible guide to London spends quite a lot of time on chain stores, the tone is really annoying, and if you live in London, it will give you absolutely nothing you don't already know! Strictly for visitors, and even then they'd do much better with the Time Out one or just asking around.
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Most Helpful Customer Reviews on (beta) 4 reviews
9 of 9 people found the following review helpful
Great travel guides for shoppers 14 Jun. 2008
By kiwi girl - Published on
Format: Paperback
I have been travelling for the last 2 months around Europe and the UK and I have used all the relevant Suzy Gershman guides. As a matter of fact, they are the main guides I have used as they are independent and Suzy knows her stuff about where good shops and markets are.

Her guides are great, written in a lively style, with tips on the best places to stay, hidden shopping streets that only locals would know about and lots of other streetwise tips for travelling. She also has a lot of local knowledge on non shopping related matters eg she advises in Italy about the two sets of street numbers, one for shops and one for residential.She also gave for eg. great tips on what to expect from a gondola ride in Venice.

I do not rely on accurate prices from travel guides, no guide book should be used for that, it is impossible to keep up with prices and exchange rates in such a book. That is what the internet is for.

I would highly recommend her books if you are interested in finding great shops, seeing what is in trend in a country, where great markets are. As a bonus as well her books are small enough to pop in your handbag and take with you. They have plenty of maps in them too.

In summary, a very good and entertaining set of travel guides.
16 of 22 people found the following review helpful
Math 101 19 Aug. 2006
By Melanie Peterson - Published on
Format: Paperback
I only read online the first few pages, as Suzy's reviews have been a bit off the past few years. I was suspicious to read on page three in her quick shop section that I should pop into Jo Malone as the prices are half what they are at home.

I am a Jo Malone devotee. The whole line. So, I went to Jo's two web sites, UK and USA and to Neiman's, and did a cost comparison. Suzy is partially correct, the prices are half of the USA in London, until you do the currancy conversion!

Here are a few: Body lotion: 38.00 GBP in Jo Maolone London. That converts to $71.40, the body lotions sells for $60.00.

100 ml's of any cologne: 59.00 GBP, that converts to $111.00, it sells for $90.00. Body creme: 44.00 GBP equals $82.00 it retails for $75.00.

This is an exchange rate for August, but the pound has been high for ages, and a few cents/pence either direction isn't going to make it or break it. I also didn't include sales tax in the USA or potential VAT return if you bought enough to qualify in the UK or the 3% that most credit cards charge for foreign transactions.

My point is, suzy cannot be relied on to give accurate well thought out advice, this is your hard earned money, and she hasn't done her research. Shame on her.
7 of 10 people found the following review helpful
good for guidelines 6 Nov. 2006
By L. Baker - Published on
Format: Paperback Verified Purchase
like all travel guides, the pricing is always suspect between the writing and publication time. where this guide is good is that it gives off the beaten path as well as the more 'touristy' stops: good for the first time london visitor as well as the person returning for the umpteenth time. like with anything else, know your prices before you go. **credit card companies do not charge the overseas fee - that is often seen on the atm side!*****
A Little Pricey! 20 July 2013
By Camille - Published on
Format: Paperback Verified Purchase
I wanted to purchase this book but I felt that the quality of the book was not that great. As a used book, it was a little high priced. I am glad I purchased it just the same.
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