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Product Description
Michiel Schwarz and Joost Elffers' Sustainism Is the New Modernism declares the dawn of a new cultural era, as we transition from modernity to sustainity towards a world that is more connected, more localist, more digital and more sustainable. As the authors of this clear-eyed manifesto argue, sustainism marks a shift not only in thinking and doing but in collective perception of how we live, do business, feed ourselves, design, travel and communicate, as much as how we deal with nature. In the twentieth century, whether we knew it or not, our world was shaped by modernist values, from the design of our cities to our homes, technologies and our conceptions of progress. Sustainism recasts our relationship to all of these things, binding ecological issues to a larger picture of our world. Through a series of graphically dynamic aphorisms, quotes and symbols designed for worldwide use by businesses, individuals and institutions, to signal support for sustainism, Michiel Schwarz and Joost Elffers show how the movement is already reshaping global culture, technology, food and media.With this concise manifesto, they launch the term sustainism into the public consciousness. The sustainist era has begun.
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6 of 6 people found the following review helpful
Amazing concept - lack of content.
17 April 2011
Format:Paperback|Amazon Verified Purchase
I must have misunderstood the description of this book, it is not what I thought it would be. This book touches on a concept which I see in my everyday life being an interior designer. I was ecstatic to see someone had written a book coining the term "sustainism" but once I received this from amazon I was disappointed to realize the book only briefly touches on the subject and doesn't elaborate or come to any real conclusions. The amazon description does mention the book having graphic pages, but the entire book is filled with what I would call conceptual graphic images. I read the entire book in less than a hour, and was inspired by probably 10 pages of it.
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