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Survival is Not Enough: Shift Happens (Paperback)

by Seth Godin (Author)

2.5 out of 5 stars See all reviews (2 customer reviews)

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Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
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Product details

Paperback: 288 pages
Publisher: Free Press; New edition edition (3 Mar 2003)
Language English
ISBN-10: 0743221230
ISBN-13: 978-0743221238
Product Dimensions: 22.8 x 13.8 x 2.4 cm

Average Customer Review: 2.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 457,757 in Books (See Bestsellers in Books)

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Product Description

Amazon.co.uk Review

In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing, Unleashing the IdeaVirus and The Big Red Fez Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming", which he defines as "stretching your limits without threatening your foundation". The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction and their company's prospects would do well to consider.--Harry C Edwards --This text refers to an out of print or unavailable edition of this title.

Product Description

The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL IS NOT ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It's a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants.

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4 of 4 people found the following review helpful:

2.0 out of 5 stars A paradigm revisited too often, 19 Jul 2002

By	Frans P. Klaassen (Zeist Netherlands) - See all my reviews

This review is from: Survival is Not Enough: Zooming Evolution and the Future of Your Company (Hardcover)

I am a Seth Godin fan, but this book can not compete with Unleashing the Idea Virus, and certainly not with Permission Marketing. The core message is that change and the ability to change should be at the heart of every organisation that wants to compete and win in a faster and faster changing environment. Godin describes this message from several directions, but it always stays the same message. The parallels he draws with evolution theory and animal live, are interesting, but teh description of the organisation as an organism is not new. A "nice" book to read with some appealing metaphores, but certainly not a must read, even if you like Godin's ideas.

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2 of 2 people found the following review helpful:

3.0 out of 5 stars Been Read Before..., 28 Sep 2005

By	C. Killick "craig killick" (Hampshire UK) - See all my reviews (REAL NAME)

I was very pleased with myself when I read this book as a bit of a 'Seth Godin' fan and noted that he used an analogy that I had also used in some company literature about four years ago. And that is kind of my point with this book.

Whereas Seth's other books on Permission Marketing and Idea Viruses are very fresh (at least to me), I felt like I had read the stuff in 'Shift Happen's in 1999 in 'Funky Business' by Jonas Ridderstrale, Kjell Nordstrom, without the self-proclaimed phrases and abbreviations. As a relevant book (bearing in mind it is already 2 years old itself) - I much preferred the other authors style of writing - a little more worldy, lots of examples and figures, and not so American Ra Ra Ra.

If you haven't read Funky Busines (or others like it) then this is the book for you - I am not dismissing it. Seth Godin is quite 'the man' at the moment - just realise that hype isn't everything and the concepts aren't new.

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