The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL IS NOT ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It's a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants.
| |||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more. |
Book Description
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
About the Author
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time.
Inside This Book
(Learn More)
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By C. Killick
Format:Paperback
I was very pleased with myself when I read this book as a bit of a 'Seth Godin' fan and noted that he used an analogy that I had also used in some company literature about four years ago. And that is kind of my point with this book.
Whereas Seth's other books on Permission Marketing and Idea Viruses are very fresh (at least to me), I felt like I had read the stuff in 'Shift Happen's in 1999 in 'Funky Business' by Jonas Ridderstrale, Kjell Nordstrom, without the self-proclaimed phrases and abbreviations. As a relevant book (bearing in mind it is already 2 years old itself) - I much preferred the other authors style of writing - a little more worldy, lots of examples and figures, and not so American Ra Ra Ra.
If you haven't read Funky Busines (or others like it) then this is the book for you - I am not dismissing it. Seth Godin is quite 'the man' at the moment - just realise that hype isn't everything and the concepts aren't new.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.8 out of 5 stars
8 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
Another wheel turner...
29 Aug 2006
By Stephen M. Liberati
- Published on Amazon.com
Format:Paperback
Like all of Seth Godin's books, "Survival Is Not Enough" does a great job at helping his readers think outside the box (sounds cliche but its very true!). Much of the advice is practical and can be applied to your own business or job. Any motivational speaker or business author can easily recommend for you to embrace change or innovate or do this or do that. But Seth has a special way to tell a story (or in this case) present a theory that cuts to the bone and leaves you with a mouth watering idea that you can take with you and apply to your business or company. You might even wonder later how you survived all along without reading this book (And That's just it....you simply survived all this time, rather than evolve aka "zoom" and gain major marketshare in your respective industry or field.
1 of 1 people found the following review helpful
5.0 out of 5 stars
This is Seth's Personal Favorite Book: Here's Why - It's His Formula for Everything
30 Jun 2012
By Lee Smith, ND
- Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
Seth Godin has become a prolific voice in business, church, and culture because of his unique blend of wisdom and humility.
He's everywhere, and he's re-defining everything about publishing and writing.
This wasn't one of his best selling books, but I read it because I heard him mention in an interview that it's his favorite "child."
If you're a fan and have any aspirations toward increasing your own influence then take a step back in time to a 2001, when "SETH GODIN" was "seth godin."
He's everywhere, and he's re-defining everything about publishing and writing.
This wasn't one of his best selling books, but I read it because I heard him mention in an interview that it's his favorite "child."
If you're a fan and have any aspirations toward increasing your own influence then take a step back in time to a 2001, when "SETH GODIN" was "seth godin."
1 of 1 people found the following review helpful
4.0 out of 5 stars
Change evangelist
2 Jan 2008
By Lars Dahle
- Published on Amazon.com
Format:Paperback
Very precise description of where most busienesses find themselves today. Seth pinpoints the gap between schoolbook-management and the realities of running a successful business today. Most of us managers probably need to forget most of the stuff we learned in business school 10+ years back and take in the perspectives in this book. BUT the Evolutionary comparison can be stretched a little too far from time to time..
›
Go to Amazon.com to see all 8 reviews
3.8 out of 5 stars
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
