- Paperback: 288 pages
- Publisher: Free Press; New edition edition (3 Mar 2003)
- Language English
- ISBN-10: 0743221230
- ISBN-13: 978-0743221238
- Product Dimensions: 22.8 x 13.8 x 2.4 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 948,907 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL IS NOT ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It's a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants.
About the Author
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
I was very pleased with myself when I read this book as a bit of a 'Seth Godin' fan and noted that he used an analogy that I had also used in some company literature about four years ago. And that is kind of my point with this book.
Whereas Seth's other books on Permission Marketing and Idea Viruses are very fresh (at least to me), I felt like I had read the stuff in 'Shift Happen's in 1999 in 'Funky Business' by Jonas Ridderstrale, Kjell Nordstrom, without the self-proclaimed phrases and abbreviations. As a relevant book (bearing in mind it is already 2 years old itself) - I much preferred the other authors style of writing - a little more worldy, lots of examples and figures, and not so American Ra Ra Ra.
If you haven't read Funky Busines (or others like it) then this is the book for you - I am not dismissing it. Seth Godin is quite 'the man' at the moment - just realise that hype isn't everything and the concepts aren't new.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
7 reviews
3 of 3 people found the following review helpful
Another wheel turner...
29 Aug 2006
Format:Paperback
Like all of Seth Godin's books, "Survival Is Not Enough" does a great job at helping his readers think outside the box (sounds cliche but its very true!). Much of the advice is practical and can be applied to your own business or job. Any motivational speaker or business author can easily recommend for you to embrace change or innovate or do this or do that. But Seth has a special way to tell a story (or in this case) present a theory that cuts to the bone and leaves you with a mouth watering idea that you can take with you and apply to your business or company. You might even wonder later how you survived all along without reading this book (And That's just it....you simply survived all this time, rather than evolve aka "zoom" and gain major marketshare in your respective industry or field.
1 of 1 people found the following review helpful
Change evangelist
2 Jan 2008
Format:Paperback
Very precise description of where most busienesses find themselves today. Seth pinpoints the gap between schoolbook-management and the realities of running a successful business today. Most of us managers probably need to forget most of the stuff we learned in business school 10+ years back and take in the perspectives in this book. BUT the Evolutionary comparison can be stretched a little too far from time to time..
3 of 4 people found the following review helpful
ZOOM!!
8 Aug 2006
Format:Paperback
As another reviewer indicated, this is Godin's most thought provoking book. His relates to businesses to Darwin's evolution theory, from their birth to possible extinction. Like the species, we evolve, or ignore necessary changes. That can lead to missed trends, anxiety and possible extinction. Its amazingly simple, and I have mulled this book over several times in the past few days.
Seth's feedback loops are crucial to understanding what and where the company needs to evolve. In Holland, in companies of 50 or more, a work council is required by law. It is loosely translated as our unions. I am a student of Dynamic Governance (DG), a way of managing as it provides equivalence in decision making. It also provides double linking-- which I'd equate to feedback loops. Two representatives from the level below is in the group above. One is the person accountable for the group's goals, the other, elected by the group. They buy in because they are represented, and when a decision is handed down-- implementation feedback gets to the top. It is so powerful that in Holland if a company adopts DG-- a work council is not required. Imagine in the US, the Auto Workers Union deciding they are so "heard" that they feel comfortable disbanding. Another DG premise is almost right out of Seth's mouth-- the engagement of all available intelligence within a group is used. I think combining this book and DG would give a company the power to ZOOM!
Seth's feedback loops are crucial to understanding what and where the company needs to evolve. In Holland, in companies of 50 or more, a work council is required by law. It is loosely translated as our unions. I am a student of Dynamic Governance (DG), a way of managing as it provides equivalence in decision making. It also provides double linking-- which I'd equate to feedback loops. Two representatives from the level below is in the group above. One is the person accountable for the group's goals, the other, elected by the group. They buy in because they are represented, and when a decision is handed down-- implementation feedback gets to the top. It is so powerful that in Holland if a company adopts DG-- a work council is not required. Imagine in the US, the Auto Workers Union deciding they are so "heard" that they feel comfortable disbanding. Another DG premise is almost right out of Seth's mouth-- the engagement of all available intelligence within a group is used. I think combining this book and DG would give a company the power to ZOOM!
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