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Survey Methodology (Wiley Series in Survey Methodology) Paperback – 30 Jul 2009

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Product details

  • Paperback: 488 pages
  • Publisher: Wiley-Blackwell; 2nd Edition edition (30 July 2009)
  • Language: English
  • ISBN-10: 0470465468
  • ISBN-13: 978-0470465462
  • Product Dimensions: 17.8 x 2.3 x 25.4 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 494,207 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Praise for the First Edition:

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
Public Opinion Quarterly

". . . it should find an audience everywhere surveys are being conducted."

This new edition of Survey Methodology continues to provide a state–of–the–science presentation of essential survey methodology topics and techniques. The volume′s six world–renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book′s chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post–collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

  • Updated explanations of sampling frame issues for mobile telephone and web surveys
  • New scientific insight on the relationship between nonresponse rates and nonresponse errors
  • Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues
  • The latest research findings on effective questionnaire development techniques
  • The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
  • An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper–undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

About the Author

ROBERT M. GROVES , PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland.

FLOYD J. FOWLER, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston.

MICK P. COUPER, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

JAMES M. LEPKOWSKI, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology.

ELEANOR SINGER, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center.

ROGER TOURANGEAU, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Inside This Book

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Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By John M. Ford TOP 500 REVIEWER on 2 Jun. 2011
Format: Paperback
The authors have written a very good book on survey research that can serve equally well as a guide for project managers or a text in a survey methods course. I looked through our office's copy as I was preparing to conduct a large survey and was sufficiently impressed to buy my own to underline in and spill soda on.

Practitioners benefit from a well-organized reminder of survey design principles they have followed in previous projects. "The Life Cycle of a Survey From a Design Perspective" (p. 41) and "The Life Cycle of a Survey From a Quality Perspective" (p. 49) in Chapter 2 remind us how and why we design surveys. They are helpful when writing a survey proposal or project plan, even for experienced readers. The rest of the book reminds us how to design and draw samples, write and order questions, collect and analyze data, and report results responsibly. We learn the latest innovations along the way.

Instructors and students in a survey methods course are also well-served. The twelve chapters cover the breadth appropriate in such a course. "For More In-Depth Reading" sections at the end of each chapter satisfy motivated readers with a focused selection of advanced texts. "Keywords" in the vocabulary of survey research are tagged in the margins as they are defined in the text and listed at chapter end for summary studying. Exercises after each chapter aid learning self-assessment--presumably, model answers are available from the publisher.

One instructional feature of the book is worth special note. Spaced through the book are 23 half-page reviews of key research studies. Each review is set off in a gray column on the outside half of its page.
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1 of 1 people found the following review helpful By Ennio Fermi on 17 Feb. 2013
Format: Paperback Verified Purchase
This book is amazing and I find it very useful, that's why I bought. Surprisingly the quality of the paper and the printing is not as good as the book I read in my Uni, don't know why but the book is not cheap and I was expecting more. Really dissapointed.
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By Dominic on 20 July 2014
Format: Kindle Edition Verified Purchase
A good book, but the Kindle version is unfortunately difficult to read and full of typos.
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Most Helpful Customer Reviews on (beta) 20 reviews
15 of 16 people found the following review helpful
Well written, interesting coverage of the basics. 24 July 2010
By T. BOND - Published on
Format: Paperback Verified Purchase
This is probably the most readable statistics book, I've read to date. I'm sure there were many rewrites in preparing this book because the authors have taken the time to figure out how to verbally explain mathematical subjects in detail. You have to respect their care in this regard. That doesn't mean you won't find any sigma notations in the math. It is real math. They just try to avoid compounding too many formulas together and they support them well with words.

This doesn't cover the breadth of stat sampling techniques, you might find in the classics by Cochran, Kish, Thompson or Lohr but what it does cover, it takes the time to explain well. There are lot's of sidebar references to other authors and studies, which helps bring the subject to life.

It's worth noting that this book is designed to serve the field of sociology, so there is a fair amount of info and discusion about field surveys, non-responses, ehtical issues in surveying, etc, which may not be of interest to the more general purpose reader. You should plan to skip around and unlike Cochran or Kish's sampling books, this book is fully conducive to a skip-around reading style. (If I hadn't skipped most of the stuff in the beginning, I would have found it a lot less interesting.)

If you're breaking into statistical sampling, this would be a good place to start. It's not the only book I'd own, even in the beginning, but the care they give to explaining the core principles and bringing them to life with examples is a welcome support to the other books on your shelf. Even though they don't cover everything there are some areas where do go to some depth, and because of their clear style of writing, I'm still planning to read their description of "roh" and compare it with what I thought I learned from Cochran.
6 of 6 people found the following review helpful
Good content, horrible formatting and editing in Kindle Version 20 Dec. 2012
By Mike - Published on
Format: Kindle Edition Verified Purchase
This is a textbook on survey methodology, written by a group of methodologists who specialize in it. It is an advanced text, intended for use with doctoral level research.

The content is quite thorough. The reader is brought through the various methods used to construct and test the viability of a survey and examples from real life surveys are used to convey the messages. There are some advanced statistics discussed in here and there is an assumption that you will be somewhat literate in advanced statistics when reading.

The reason I gave this book 3 stars is because the Kindle version appears to have been formatted and edited by a chimpanzee. There are spaces in the middle of numerous words, especially the word "often" which really wrecks havoc when one is trying to comprehend the more advanced chapters. For the price, the publisher could have done a much better job. This is nothing against the authors who did well with the content. It's not their fault that the electronic version was rushed.
7 of 9 people found the following review helpful
Excellent book but very dry reading 20 Mar. 2010
By Lindy - Published on
Format: Paperback Verified Purchase
This book covers the topic in meticulous detail. I've recently been tasked with creating a survey and ordered this book to self train in the topic. I also reviewed some of the academic literature in the field to get some more specialized/short pieces on the topic. This book offers fantastic coverage of the topic with clear examples of the most likely types of trouble you will encounter. The statistics is not too bad. I haven't had a statistics class but 3 semesters of calculus, 3 semesters of applied math and a semester of statistical mechanics was more than sufficient preparation. The hard part was reading the book. The writing leans towards long & dry. The equations were quite the relief from the prose. So short and to the point.

However, the most important element in the survey process was left out. Politics. There isn't too much you can do when management from several levels above you, grabs hold of the process and offers a survey that fails to collect the right data, attempts make one question do the work of two or more, flat out asks the wrong question and throws in a few pointless questions for fun and giggles. Thank goodness a few of my suggested questions made it in unscathed and we have some interpretable and useful data.

Some of the survey recipients are also co-workers and I was privileged to hear their opinion. They did not know which questions I'd written vs. the others. But as I named "their" questions vs. "my" questions, the questions were quickly sorted into "pointless" vs "knew their stuff'. I would like to give credit to this book and thanks to the authors for saving me from the scathing opinions flying during that meeting.

And now it is up to me to draw up some conclusions and write a believable report using this mess
Survey Methodology by Groves et al. 22 Sept. 2013
By Dr. Gabriel Liberman - Published on
Format: Paperback
This book is built to support teaching methodology of mainly field surveys. It provides all basics in conducting quality surveys. Researches in human and social behavior these days rely on empirical data, yet many surveys fail to collect good stable data, sometimes due to miss-specification of the target population, sometimes they design wrong sampling plan. This book helps us understand the sources of these potential errors and how it is possible to correct them. In my work I support researchers in running surveys and building statistical analyses based on the data collected. But I miss in the book, and this is my main critique, more examples on how to build a questionnaire which represents theoretical aspects (hypotheses) and how to validate questions based on this theoretical ground, not just empirics. I do recommend the book for those who guide students making their first steps in conducting their own research. Dr. Gabriel Liberman – Data-Graph Statistical Consulting at: [...] .
Nightmare 1 Mar. 2014
By amgg - Published on
Format: Paperback
This book is an absolute nightmare to read and comprehend. For no reason other than to annoy and frustrate the authors use different notation than what is normally used for similar (or identical) equations. In addition, few to no examples are provided to help illustrate the points made, instead a formula is given with next to no context making comprehending it an absolute headache. If you are required to get this book for class I am so sorry as you will endure nothing but frustration, spending hours shouting at this text wondering why it can not explain what should be simple concepts in not asinine terms. I used my previous textbook and class notes to complete most of the homework because the formulas provided by the authors are pointless.

Just don't
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