- Paperback: 488 pages
- Publisher: Wiley-Blackwell; 2nd Edition edition (30 July 2009)
- Language: English
- ISBN-10: 0470465468
- ISBN-13: 978-0470465462
- Product Dimensions: 17.8 x 2.5 x 25.4 cm
- Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 282,554 in Books (See Top 100 in Books)
- See Complete Table of Contents
Survey Methodology (Wiley Series in Survey Methodology) Paperback – 30 Jul 2009
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From the Back Cover
Praise for the First Edition:
"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
Journal of the American Statistical Association
"Overall, the high quality of the text material is matched by the quality of writing . . ."
Public Opinion Quarterly
". . . it should find an audience everywhere surveys are being conducted."
This new edition of Survey Methodology continues to provide a state–of–the–science presentation of essential survey methodology topics and techniques. The volume′s six world–renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.
Key topics in survey methodology are clearly explained in the book′s chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post–collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:
- Updated explanations of sampling frame issues for mobile telephone and web surveys
- New scientific insight on the relationship between nonresponse rates and nonresponse errors
- Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues
- The latest research findings on effective questionnaire development techniques
- The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
- An expanded FAQ chapter that addresses the concerns that accompany newly established methods
Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper–undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.
About the Author
ROBERT M. GROVES , PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland.
FLOYD J. FOWLER, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston.
MICK P. COUPER, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.
JAMES M. LEPKOWSKI, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology.
ELEANOR SINGER, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center.
ROGER TOURANGEAU, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.
Inside This Book(Learn More)
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Top Customer Reviews
Practitioners benefit from a well-organized reminder of survey design principles they have followed in previous projects. "The Life Cycle of a Survey From a Design Perspective" (p. 41) and "The Life Cycle of a Survey From a Quality Perspective" (p. 49) in Chapter 2 remind us how and why we design surveys. They are helpful when writing a survey proposal or project plan, even for experienced readers. The rest of the book reminds us how to design and draw samples, write and order questions, collect and analyze data, and report results responsibly. We learn the latest innovations along the way.
Instructors and students in a survey methods course are also well-served. The twelve chapters cover the breadth appropriate in such a course. "For More In-Depth Reading" sections at the end of each chapter satisfy motivated readers with a focused selection of advanced texts. "Keywords" in the vocabulary of survey research are tagged in the margins as they are defined in the text and listed at chapter end for summary studying. Exercises after each chapter aid learning self-assessment--presumably, model answers are available from the publisher.
One instructional feature of the book is worth special note. Spaced through the book are 23 half-page reviews of key research studies. Each review is set off in a gray column on the outside half of its page.Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
This doesn't cover the breadth of stat sampling techniques, you might find in the classics by Cochran, Kish, Thompson or Lohr but what it does cover, it takes the time to explain well. There are lot's of sidebar references to other authors and studies, which helps bring the subject to life.
It's worth noting that this book is designed to serve the field of sociology, so there is a fair amount of info and discusion about field surveys, non-responses, ehtical issues in surveying, etc, which may not be of interest to the more general purpose reader. You should plan to skip around and unlike Cochran or Kish's sampling books, this book is fully conducive to a skip-around reading style. (If I hadn't skipped most of the stuff in the beginning, I would have found it a lot less interesting.)
If you're breaking into statistical sampling, this would be a good place to start. It's not the only book I'd own, even in the beginning, but the care they give to explaining the core principles and bringing them to life with examples is a welcome support to the other books on your shelf. Even though they don't cover everything there are some areas where do go to some depth, and because of their clear style of writing, I'm still planning to read their description of "roh" and compare it with what I thought I learned from Cochran.
The content is quite thorough. The reader is brought through the various methods used to construct and test the viability of a survey and examples from real life surveys are used to convey the messages. There are some advanced statistics discussed in here and there is an assumption that you will be somewhat literate in advanced statistics when reading.
The reason I gave this book 3 stars is because the Kindle version appears to have been formatted and edited by a chimpanzee. There are spaces in the middle of numerous words, especially the word "often" which really wrecks havoc when one is trying to comprehend the more advanced chapters. For the price, the publisher could have done a much better job. This is nothing against the authors who did well with the content. It's not their fault that the electronic version was rushed.
However, the most important element in the survey process was left out. Politics. There isn't too much you can do when management from several levels above you, grabs hold of the process and offers a survey that fails to collect the right data, attempts make one question do the work of two or more, flat out asks the wrong question and throws in a few pointless questions for fun and giggles. Thank goodness a few of my suggested questions made it in unscathed and we have some interpretable and useful data.
Some of the survey recipients are also co-workers and I was privileged to hear their opinion. They did not know which questions I'd written vs. the others. But as I named "their" questions vs. "my" questions, the questions were quickly sorted into "pointless" vs "knew their stuff'. I would like to give credit to this book and thanks to the authors for saving me from the scathing opinions flying during that meeting.
And now it is up to me to draw up some conclusions and write a believable report using this mess of....data.
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