One-time delivery
4.08 (9.07/100 ml)
Subscribe & Save: Save 5%
3.88 (8.62/100 ml)
Delivery every
Save 15% on your entire delivery when you subscribe to 5 items in the same month. Learn more
More Buying Choices
O.P Healthcare Add to Cart
6.90 + FREE UK delivery
(15.33 / 100 ml)
UK Pharmacy Direct Add to Cart
7.24 + FREE UK delivery
(16.09 / 100 ml)
Garners Pharmacy Add to Cart
5.36 + 3.15 UK delivery
(11.91 / 100 ml)
Sorry, this item is not available in
Image not available for
Image not available


Sure Women Maximum Protection Everyday Fresh Antiperspirant Deodorant Cream - 45 ml

by Sure Women
4.5 out of 5 stars  See all reviews (78 customer reviews)
RRP: 5.10
Price: 4.08 (9.07 / 100 ml) & FREE Delivery in the UK on orders over 10. Details
You Save: 1.02 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 21 Aug.? Choose Express delivery at checkout. Details
  • Comes with 48 hour antiperspirant deodorant cream
  • Clinically proven formula for constant protection against excessive sweating
  • Enhanced formula with TRIsolid body responsive technology
  • Contains highly effective skin moisturising ingredient
  • Dermatologically tested
Never run out with Subscribe & Save
Save 5% when you subscribe to regular deliveries of this item. Save 15% on your entire delivery when you subscribe to 5 or more items that arrive in the same month. No commitments, no obligations, and delivery is FREE. Learn more
Save 20% on selected festival essentials
20% Off Selected Festival Essentials
For a limited time you can save 20% on selected festival essentials. Explore the range from top brands such as Simple, TRESemmé, Lynx and Dove.

Frequently Bought Together

Sure Women Maximum Protection Everyday Fresh Antiperspirant Deodorant Cream - 45 ml + Sure Men Maximum Protection Active Antiperspirant Deodorant Cream - 45 ml + Sure Women Maximum Protection Confidence Antiperspirant Deodorant Cream - 45 ml
Price For All Three: 13.06

Buy the selected items together

Product Description

Product Description

Sure Women Maximum Protection

Sure Women Maximum Protection in Everyday Fresh

Sure Women Maximum Protection is a 48 hour antiperspirant deodorant formulated with an enhanced formula with TRIsolid body responsive technology.

Sure Women Maximum Protection’s clinically proven formula provides up to 2x the protection against sweat.

The TRIsolid body responsive technology provides:

  • Scientifically proven wetness protection
  • Body responsive encapsulated technology with microcapsules that dissolve when you sweat and keep you smelling fresh throughout the day
  • A specially formulated skin moisturising ingredient to help prevent irritation

How it works

Sure Women Maximum Protection's TRIsolid technology acclimatises to the body by forming a protective network across sweat glands and a deep layer of protection. For maximum effect, apply to underarms before going to bed.

While resting, the TRIsolid formula adjusts to the body and this lasts throughout the following day, even after a shower. Sure Women Maximum Protection can also be reapplied in the morning.

Why apply at night?

Your body temperature is not consistent throughout the day and goes through a cycle known as the circadian rhythm. This cycle makes your skin more receptive at night when you sleep, which allows the formula to build up a strong layer of protection for the day ahead.

Why do I sweat?

We are all different, but sweating is a common hassle for most of us. The science behind sweating is actually simple. It is just our body’s way of “thermoregulation” or adjusting our internal body temperature. When we move around, our sweat glands perspire. As that moisture dries, our skin cools.

Sweating can also occur due to stressful situations such as going on a date, presentations at work or a packed train carriage. Our bodies attempt to come to the rescue with sweat and end up making us more self-conscious.

Can Maximum Protection help limit excessive sweating?
Sure Women logo

Maximum Protection is clinically proven to help protect you from those moments of excessive sweating, whatever the cause. It controls the amount you sweat, giving you the confidence to do more knowing there’s nothing to hide. Raise your arms without worry, stretch when you yawn, enjoy true underarm freedom.


Cyclopentasiloxane, Aluminum Zirconium Tetrachlorohydrex GLY, Dimethicone, Cyclomethicone, Cera Microcrystallina, Paraffin, Parfum, Silica, Sodium Starch Octenylsuccinate, Maltodextrin, Hydrolysed Corn Starch, Dimethicone Crosspolymer, BHT, Alpha-Isomethyl Ionone, Benzyl Alcohol, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

Product details

  • Boxed-product Weight: 100 g
  • Item model number: 8864887
  • ASIN: B00CJV8X84
  • Date first available at 1 May 2013
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (78 customer reviews)
  • Amazon Bestsellers Rank: 269 in Beauty (See Top 100 in Beauty)
  •  Would you like to give feedback on images?

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Good but with some drawbacks 5 July 2013
I've had an ongoing problem with excessive sweating since I was a teenager & have tried all sorts of treatments including Driclor & 'long lasting' antiperspirants. None have done the trick as each have drawbacks (the 'long lasting' doesn't seem to be strong enough & the Driclor causes me irritation at times). I often end up resorting to stick on dress shields as sweat patches still show expecially on my work shirts.

I was keen to try the Sure Maximum Protection as part of a free product testing scheme from Sure. Trying new things is always good & if it solved my problems I'd be very happy.

I've had a mixed experience with the Sure Maximum Protection. The Everyday Fresh fragrance wasn't my favourite. I personally preferred the Confidence and Sensitive versions I tried with my Buzz vouchers.

The Sure Maximum Protection was easy to apply. All it needed was to apply it as you went to bed & wash it off in the morning. I found it didn't irritate like some of the others I've tried so that was a big positive. After a few nights of applying I did find my sweating reduced, but it never got to a stage where it stopped & got to a manageable level.

I tried the suggestion on the packet of applying it during the day. This increased my protection but had the negative effect of build up of sticky residue on the underarms of my clothes which was difficult to wash off so I have only used this with caution.
Read more ›
Comment | 
Was this review helpful to you?
3.0 out of 5 stars Good but not the best for me 5 July 2014
Verified Purchase
I suffer from extensive sweating even if I'm it really doing anything it's horrid I really wanted this to be my saviour but unfortunately it didn't work completely it smells lovely and does randomly keep me dry but I walked my son to school when it was hot and although I didn't smell I was wet :( highly embarrassing
I would recommend for people who only sweat slightly not heavy.
Also made my armpits itchy randomly.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Sweaty teen girl 9 April 2014
By rachel
Verified Purchase
This works wonders! This deodorant is amazing! I'm such a sweaty teen girl 18 and no other deodorant has worked for me! I love this! I apply it every night after my bath and the next day I don't swear at all! This is my go to product!
Comment | 
Was this review helpful to you?
4.0 out of 5 stars Lasts a while... 12 Jan 2014
By Me read TOP 500 REVIEWER
Verified Purchase
This takes a bit of getting used to, if you normally use aerosols. It's a semi-solid stick in a twist up applicator and the instructions call for a couple of twists per underarm. It just doesn't seem like much when you see the little bits of cream poking through the top. It seems to work OK for normal daily activities but some days were a '3 or 4 twist' day for me and I felt confident that the cream would see me through.

I don't really suffer from major wetness usually so I can't comment on how effective it is on that score, but for still smelling as fresh at the end of the day as I was at the start I'd say it coped admirably and the scent is quite pleasant but not overpowering. The instructions say to put it on at night to give it a time to develop and start doing it's thing and not wash it off the next morning and that feels very weird to me but I went with it and whatever it's doing through the night seems to keep going through the next day. It claims to last 48 hours but I didn't get that long out of mine. I showered at night and reapplied ready for the next day and didn't wash it off in the shower the next morning. That's going to take a bit of getting used to.

It's a greener product than aerosol deodorants and better for the planet so I'm going to be sticking with this deodorant cream for a while, I think. It's quite a bit more expensive than normal deodorant but with only a couple of twists per application (and if you manage to get the advertised 48 hour protection) it will probably last longer than your usual brand and save money in the long run.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Smelling good and smiling 3 July 2013
By Grethic
I was pleased to receive a free sample of Sure Maximum Protection as part of a bzzagent kit. I have not used a cream deodorant before and was pleasantly surprised. the smell was fresh but not over strong, it has lasted well and is very effective - I was also surprised to find that it did not mark my clothes.

It is something I will be buying for myself to use in the future.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars To the max! 3 July 2013
By RedMoon
I recently received a Sure Women Maximum Protection Everyday Fresh Antiperspirant Deodorant Cream 45ml free from Sure via BzzAgent to test. I followed the directions on the carton to the T. I must admit I had my doubts about the suggested application method - applying it at night and showering with it on the next morning - but I decided to give it a go. I was surprised with the results. I have worn it now when doing several strenuous, physical activities - including Zumba class, jogging and a night out with the girls - and I have been very pleased with the results. Sure Maximum Protection is a bit pricey but it is definitely worth it if you are worried about problem sweating.
Comment | 
Was this review helpful to you?
I was VERY sceptical about this and, given the price, would not have tried it as I was happy using Unperfumed Mitchum. However, I was given the opportunity to try it for free as a Bzz Agent.

At first I wondered there were instructions with a deodorant, but then I realised it was because of the recommended time to apply and the long lasting protection. I have to admit, I was even more sceptical after reading the instructions! So I thought I would REALLY put it to the test. I applied it the night before a long day of travelling. Firstly, I was taken with the creamy nature of the deodorant - it felt lovely. However, I found the scent really overpowering (perhaps because I only use unperfumed) and noticed that it lasted for some time. However, as it was just before I went to bed, it did not bother me too much and was gone by the morning.

I had a shower and then commuted from Cheshire to South East London in rush hour - a taxi, two trains, a tube and a walk on a particularly hot day. Result: not a bead of perspiration or stickiness! I was hooked from that point! It has not let me down since.

The only reason I have taken one star off is because it is not currently available in unperfumed. If it was, it would be 5 stars and I would stocking up!
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Search Customer Reviews
Only search this product's reviews

Look for similar items by category