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Sure Men Maximum Protection Active Antiperspirant Deodorant Cream 45ml

by Sure Men
4.3 out of 5 stars  See all reviews (51 customer reviews)
RRP: 5.10
Price: 4.08 (9.07 / 100 ml) & FREE Delivery in the UK on orders over 10. Details
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  • 48 Hour antiperspirant deodorant cream
  • Clinically proven formula for constant protection against excessive sweating
  • Advanced formula with innovative TRIsolid body responsive technology
  • Contains highly effective skin moisturising ingredient
  • Dermatologically tested
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Frequently Bought Together

Sure Men Maximum Protection Active Antiperspirant Deodorant Cream 45ml + Sure Women Maximum Protection Everyday Fresh Antiperspirant Deodorant Cream 45ml + Sure Women Maximum Protection Sensitive Dry Antiperspirant Deodorant Cream 45ml
Price For All Three: 12.45

Buy the selected items together

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Product Description

Product Description

Sure Men Maximum Protection Antiperspirant Deodorant

Sure Men Maximum Active Protection Deodorant

Sure Men Maximum Protection Antiperspirant Deodorant is a dermatologically tested TRIsolid cream with scientifically proven 48 hour wetness protection.

The clinically proven formula provides up to 2x the protection against sweat of the best-selling antiperspirant.

The TRIsolid body responsive technology provides:

  • Scientifically proven wetness protection
  • Body responsive encapsulated technology with microcapsules that dissolve when you sweat and keep you smelling fresh throughout the day
  • A specially formulated skin moisturising ingredient to help prevent irritation

How it works

Sure Men Maximum Protection's TRIsolid technology acclimatises to the body by forming a protective network across sweat glands and a deep layer of protection. For maximum effect, apply to underarms before going to bed.

While resting, the TRIsolid formula adjusts to the body and this lasts throughout the following day, even after a shower. Sure Men Maximum Protection can also be reapplied in the morning.

Why apply at night?

Your body temperature is not consistent throughout the day and goes through a cycle known as the circadian rhythm. This cycle makes your skin more receptive at night when you sleep, which allows the formula to build up a strong layer of protection for the day ahead.

Why do I sweat?

We’re all unique, but sweating is a common hassle for most of us. The science behind sweating is actually simple. It’s just our body’s way of “thermoregulation” or adjusting our internal body temperature. When we move around, our sweat glands perspire. As that moisture dries, our skin cools.

Sweating can also occur due to stressful situations. Our bodies attempt to come to the rescue with sweat and end up making us more self-conscious.

Can Maximum Protection help limit excessive sweating?
Sure Men logo

Maximum Protection is clinically proven to help protect you from those moments of excessive sweating, whatever the cause. It controls the amount you sweat, giving you the confidence to do more knowing there’s nothing to hide. Raise your arms without worry, stretch when you yawn, enjoy true underarm freedom.


Cyclopentasiloxane, Aluminum Zirconium Tetrachlorohydrex GLY, Dimethicone, Dimethicone Crosspolymer, Cera Microcrystallina, Paraffin, Parfum, Silica, Sodium Starch Octenylsuccinate, Mannitol, BHT, Citric Acid, Sodium Ascorbate, Calcium Disodium EDTA, Hydrated Silica, Alpha Isomethyl Ionone, Benzyl Benzoate, Butylphenyl Methylpropional, Citral, Coumarin, Eugenol, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool.

Product details

  • Boxed-product Weight: 100 g
  • Item model number: 8778706
  • ASIN: B00CA1668M
  • Date first available at 5 April 2013
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 348 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Hits the Pits 5 Aug 2013
Vine Customer Review of Free Product (What's this?)
How do you test deodorant well? How's about using it during a trip to London's tourist regions on one of the hottest days of the year? That's exactly what I did with the new `Sure Men Maximum Protection Deodorant Cream' - an extreme test, for an extreme product. I usually use roll on, so was expecting something similar with `Sure Max', but I was in for a surprise. It is more of a deodorant powder that is wet enough to apply. You click the wheel and a little appears at the top, applying the deodorant does not have the reassuring feel of a wet roll on, but it does seem to work.

Over the hot, hot day in London via public transport I remained as fresh and as pleasant smelling as usual (which is better than stinky, but worse than primrose like). The `Sure Max' is said to last 48hrs, but I am not going to go that long without washing and reapplying. However, after giving it a battering for 24hrs I can well believe that it can still do a job a day later (just don't tell anyone you ain't washed).

The only real misgivings I have with the product is that I can't tell if I have applied enough at first as it is so dry and hard to see. Also, with such power comes great responsibility, do we really want a world of people wearing uber-deodorant and never bothering to freshen up?
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2 of 2 people found the following review helpful
Vine Customer Review of Free Product (What's this?)
Length: 1:03 Mins
The Sure Men Maximum Protection Antiperspirant Deodorant is a cream antiperspirant that you smooth onto your underarm and it will give up to 48hrs protection against perspiration. 48hrs!!! Two days worth! That's quite impressive. However most people have a shower or at the very least a flannel wash every day. So the 48hr thing is probably a bit of an overkill.

To use you just twist the little wheel at the base of the antiperspirant for a couple of clicks and smooth it on. The deodorant side of the product is pretty strong, so you really will only want a couple of clicks worth per armpit.

Fragrance wise, I have to say that I'm particularly impressed with the product. It does smell very good. Quite a 'traditional aftershave' kind of scent - but it really is quite pleasing. Both my wife and I like it, so I'm happy.

The product also includes skin moisturising ingredients which is never a bad thing!
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1 of 1 people found the following review helpful
By Me read TOP 500 REVIEWER
Vine Customer Review of Free Product (What's this?)
This takes a bit of getting used to, if you normally use aerosols. It's a semi-solid stick in a twist up applicator and the instructions call for a couple of twists per underarm. It just doesn't seem like much when you see the little bits of cream poking through the top. It seems to work OK for normal daily activities but some days were a '3 twist' day for me and I felt confident that the cream would see me through.

I don't really suffer from major wetness usually so I can't comment on how effective it is on that score, but for still smelling as fresh at the end of the day as I was at the start I'd say it coped admirably and the scent is quite pleasant but not overpowering. The instructions say to put it on at night to give it a time to develop and start doing it's thing and not wash it off the next morning and that feels very weird to me but I went with it and whatever it's doing through the night seems to keep going through the next day. It claims to last 48 hours but I didn't get that long out of mine. I showered at night and reapplied ready for the next day and didn't wash it off in the shower the next morning. Maybe once I've used it for a few months and start to trust it and get used to it I might feel more comfortable with the 48 hour thing but right now I'm not there yet.

It's a greener product than aerosol deodorants and better for the planet so I'm going to be sticking with this deodorant cream for a while, I think. It's quite a bit more expensive than normal deodorant but with only a couple of twists per application (and if you manage to get the advertised 48 hour protection) it will probably last longer than your usual brand and save money in the long run.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Effective Deodorant, Convenient Size 27 July 2013
Vine Customer Review of Free Product (What's this?)
Being someone who normally applies deodorant after my shower in the morning, it came as something of a surprise when it was recommended that this product be applied before you go to bed at night. It is something of a hybrid, not being an aerosol or a traditional roll on type. You twist the screw at the bottom two or three times and this pushes sufficient of the creamy deodorant up top to apply.

It does appear to be effective and the claim is that it builds up protection over a number of days. I particularly liked the fact that the container is a mere 45ml in size which makes it eminently suitable for air travel, since most spray deodorants appear to be 125ml or 175mil, way above the 100ml limit. It is not an overpowering scented smell but more a pleasant, background, soapy smell. This is a product which I liked and which has taken its place in my travel kit.
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1 of 1 people found the following review helpful
By Glasgow Dreamer TOP 1000 REVIEWER VINE VOICE
Vine Customer Review of Free Product (What's this?)
I found this did the job perfectly well, once I grew accustomed to it. It's not a roll-on, but a gel or cream which is applied to the underarm.

The manufacturer's literature is a little inconsistent, as you are informed that it should be applied either before going to bed or in the morning; it will be effective for either 24 or 48 hours; and you should use either approximately 2 or 4 "turns" of the screw, depending upon which part of the literature you are currently reading.

Having said that, it has a pleasant soapy fragrance, which appears to last throughout the day, and it seems to be an effective antiperspirant.

I would certainly use it again, but I'm going to wait to see how long this 45ml bottle lasts, before committing myself to another.
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Most Recent Customer Reviews
5.0 out of 5 stars Best I have used
I was struggling to find a deodorant that works for me until I came upon this, and I must say its by far the best I have used without question. Read more
Published 7 months ago by Kit
5.0 out of 5 stars Best I've ever used (including Mitchum)
I'm not an overly sweaty person, but because I work in an office unsightly shirt staining and odour can be an issue. Read more
Published 8 months ago by R. Williams
5.0 out of 5 stars It works very well, maybe too well!
Let me start by saying that I suffer from extreme sweating everyday, Ive used the lot! Most deodorant arent that strong enough to actually stop sweating. Read more
Published 10 months ago by Aaron
4.0 out of 5 stars works well for a sweat free future...
Sure Men Maximum Protection Active Antiperspirant Deodorant Cream 45ml is a good purchase mainly because it is nice to use and the effect is a sweat and odour free future which for... Read more
Published 11 months ago by Petra "I love to read"
4.0 out of 5 stars Long lasting freshness
Not quite a stick or a ball, but the clever twist system allows for an even distribution of the cream that stays under the armpit rather than falling off, nice smell which you... Read more
Published 11 months ago by L. E. Cooper
5.0 out of 5 stars A must buy!
I gave my husband this deodorant to test while we moved house this month. It has been thoroughly tested as he cleared the attic during the midday heat of an english summer day and... Read more
Published 11 months ago by Pompom
5.0 out of 5 stars Good Item
I am very satisfied with this product.
I would like to continue using this one.
Thank you for buying this opportunity.
Published 11 months ago by TAKASHI HASHIMOTO
3.0 out of 5 stars 50/50
This seems like a good idea, but it just never seemed to reach its full potential.
Following all the instructions to the letter (which in fairness vary depending on reading... Read more
Published 12 months ago by M. R. Jones
5.0 out of 5 stars excellent deoderant
I saw this deodorant on Amazon and I thought I would try it, as I have sensitive skin, so I sent for it, and I must say it works
Brilliantly, no redness or itching, and its a... Read more
Published 12 months ago by Paul Breakell
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