- Paperback: 256 pages
- Publisher: HarperCollins; New edition edition (6 Feb 1995)
- Language English
- ISBN-10: 0006384005
- ISBN-13: 978-0006384007
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,532,141 in Books (See Top 100 in Books)
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Product Description
This reprint, by the author of "Six Action Shoes" and "Serious Creativity", shows businesses how to move creatively beyond old competitive strategies.
From the Back Cover
THE INVENTOR OF LATERAL THINKING AND BESTSELLING AUTHOR OF 'SERIOUS CREATIVITY' SHOWS THE NEED TO MOVE BEYOND OLD COMPETITIVE STRATEGIES INTO THE NEW EMERGING GAME OF ‘SUR/PETITION’
Since its first publication, this book has become required reading for many in business. Competition, with its focus on what others are doing, is only the baseline for survival. ‘Sur/petition’ focuses on value creation (‘valuefacture’), going beyond traditional strategic competition to exploit the vast potential of ‘integrated values’ that surround the purchase and use of products and services. In the complex world of today, making the best mousetrap or motor car is no longer enough.
Drawing on his huge experience with companies around the world, Edward de Bono sets out to show that the rules of business have now changed. Businessmen and companies must now go 'beyond competition' – to ‘Sur/petition’ – if they are to stay ahead of the game.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Another re-hash of old ideas from de Bono. Nothing new here if you have read any of his other books. Still, for those who are reading this as a first de Bono book it is useful.
I am disappointed by his view that all Japanese thinking is fantastic whereas all Western thinking is the opposite; given the state of the Japanese economy (deflation today)how good was that thinking?
Format:Paperback
Excellent for those who want to know how to sucess beyond the usual. Explore differents classical technics and approaches in business and tell us how to deal with a new commercial world based on value monopolies and customer centred marketing. One can also obtain a benefits from the ideas in the book. Excellent!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
Going beyond competition to Value Creation
13 Jun 2008
Format:Paperback
Professor de Bono tells us here that competition has been eclipsed. It is no longer the "be all and end all of capitalism." In fact, as he argues, competition is becoming only the baseline for a business' survival: In the new global economic world order "being competitive" is becoming the minimum needed to stay solvent and just to stay in the ball game.
As technology begins to lose its mystique and aura it is not enough to just be competitive. One needs, in addition to competition, the addition of concepts and a whole range of ancillary accessories, to fill the breach between being able to just survive in business and being successful at it.
These packages: of technologies plus their related concepts and accessories, are referred to by de Bono as "value monopolies." The future of business is about the creation of value monopolies. Value monopolies are based on concepts that allow a business to integrate its values into new sales platforms and strategies that go well beyond competition to surpetition, the third level on the ladder of the evolutionary development of businesses.
In surpetition, it is creativity and creative thought that provides for the formation of value, and thus for value added to business.
The book is divided into three parts. Part one examines the fundamental habits of management thinking: its efficiencies, problem-solving, maintenance, error avoidance, cost cutting, divestment, quality control, customer and service growth - and tells us why all of these habits need rethinking.
Part II introduces the ideas basic to surpetition and tells us how they represents an improvement over competition. Part III discusses "valuefacture," the design of concepts, and the research and development of concepts.
Altogether these are new revolutionary ideas that have immediate practical value to any managers serious about not just staying competitive but also moving well beyond just being competitive. Three stars.
As technology begins to lose its mystique and aura it is not enough to just be competitive. One needs, in addition to competition, the addition of concepts and a whole range of ancillary accessories, to fill the breach between being able to just survive in business and being successful at it.
These packages: of technologies plus their related concepts and accessories, are referred to by de Bono as "value monopolies." The future of business is about the creation of value monopolies. Value monopolies are based on concepts that allow a business to integrate its values into new sales platforms and strategies that go well beyond competition to surpetition, the third level on the ladder of the evolutionary development of businesses.
In surpetition, it is creativity and creative thought that provides for the formation of value, and thus for value added to business.
The book is divided into three parts. Part one examines the fundamental habits of management thinking: its efficiencies, problem-solving, maintenance, error avoidance, cost cutting, divestment, quality control, customer and service growth - and tells us why all of these habits need rethinking.
Part II introduces the ideas basic to surpetition and tells us how they represents an improvement over competition. Part III discusses "valuefacture," the design of concepts, and the research and development of concepts.
Altogether these are new revolutionary ideas that have immediate practical value to any managers serious about not just staying competitive but also moving well beyond just being competitive. Three stars.
Was this review helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
