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Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters.
Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.
* Provides an original, market-driven approach to supply chain strategy
* Features learning outcomes and a summary for each chapter
* Uses vignettes throughout to illustrate key points
About the Author
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing.
Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters.
Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.
* Provides an original, market-driven approach to supply chain strategy
* Features learning outcomes and a summary for each chapter
* Uses vignettes throughout to illustrate key points
About the Author
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing.
Inside This Book
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First Sentence
After reading this chapter you should: be aware of the impact that globalization is having upon world consumption and production; know that not everybody agrees that globalization is of benefit to all people in the world economy; be able to define globalization as a phenomenon and recognize the key drivers of change in the global economy; be aware of the political and regulatory environments in which organizations operate and their impact upon supply chain strategies; know the risks involved in sourcing and procuring suppliers and supplies from different parts of the globe; know the impact of new technologies and innovation, and how these developments impact upon supply chain strategies. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
After reading this chapter you should: be aware of the impact that globalization is having upon world consumption and production; know that not everybody agrees that globalization is of benefit to all people in the world economy; be able to define globalization as a phenomenon and recognize the key drivers of change in the global economy; be aware of the political and regulatory environments in which organizations operate and their impact upon supply chain strategies; know the risks involved in sourcing and procuring suppliers and supplies from different parts of the globe; know the impact of new technologies and innovation, and how these developments impact upon supply chain strategies. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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