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Supply Chain Strategies: Customer Driven and Customer Focused
 
 
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Supply Chain Strategies: Customer Driven and Customer Focused [Paperback]

Tony Hines

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Product Description

Product Description

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters.

Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.

* Provides an original, market-driven approach to supply chain strategy
* Features learning outcomes and a summary for each chapter
* Uses vignettes throughout to illustrate key points

About the Author

Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing.

Inside This Book (Learn More)
First Sentence
After reading this chapter you should: be aware of the impact that globalization is having upon world consumption and production; know that not everybody agrees that globalization is of benefit to all people in the world economy; be able to define globalization as a phenomenon and recognize the key drivers of change in the global economy; be aware of the political and regulatory environments in which organizations operate and their impact upon supply chain strategies; know the risks involved in sourcing and procuring suppliers and supplies from different parts of the globe; know the impact of new technologies and innovation, and how these developments impact upon supply chain strategies. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com:  2 reviews
Informative Read 10 Mar 2011
By Nubian Queen - Published on Amazon.com
Format:Paperback
If you are looking for efficient ways to run your business, this is the book for you, especially if you are in retail or manufacturing. This could be your bread and butter reference. If you are having problems deciding how to mic your products and services, this book will guide you; and equip you with the ultimate advantage.
Best supply chain strategy book I have read 8 Nov 2005
By Jan Smith - Published on Amazon.com
Format:Paperback
This is by far the best supply chain strategy book I have read. It was recommended to me by a friend who is a part-time postgraduate student in London and a management consultant for a leading international firm.I wanted a book that would provide me with up-to-date thinking and a good understanding of supply chain strategies. This book did not disappoint. I have read a number of others but they were overly complex and full of jargon. This book cuts through the jargon, has excellent explanations of key topics and presents clear arguments and discussion. This is by far the best written and most comprehensive of all the books I looked at. It has enabled me to really grasp supply chain issues and I have now completed my MBA module in supply chain. Anyone else wanting to do the same should get hold of this book. I can wholeheartedly recommend it.

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