| ||||||||||||||||||||||||
|
Amazon.co.uk Trade-In Store
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details
|
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Book Review,
By
This review is from: Supermedia: Saving Journalism So It Can Save the World (Hardcover)
I am a student writing a dissertation about interactivity at the BBC. This is the only book that talks about interactivity in depth. It was such a great learning curve reading this book. Anyone who is aspiring to become a journalist should read this book. It is the future. If you want to understand it and become part of the digital revolution read it.
5.0 out of 5 stars
SuperMedia,
By
This review is from: Supermedia: Saving Journalism So It Can Save the World (Paperback)
If you're a working journalist, you need to read this book. It makes clear the powerful potential of the Internet for journalists. At every turn, every story meeting, every meeting with newsroom bosses and editors and definitely every journalism conference these days, new media is the "God Term." `It will revolutionize what we do,' rings the constant refrain. I get it, I get it... or so, I thought. (Sure, the Internet is useful for tracking down someone's bankruptcy records or finding out how much their house costs when you're under a tight deadline.) But what Charlie Beckett is proposing is so much more.
Super Media is a detailed plan for doing journalism better, doing it smarter, while, most importantly, gaining back the respect journalists have lost in recent years. Beckett made me - a proud "old media" practitioner - reevaluate a lot of my conventional wisdom. In clear and concise language, Becket outlines how journalists - and media organizations - can harness the Internet to make their work better and more meaningful. He makes clear how journalists can engage audiences and readers craving serious journalism by adopting new technology and "new media" to re-connect with our audiences. He provides striking examples of how the public, when news breaks, for example, can build on the good work of journalists by providing eyewitness accounts, photos, videos, tips, etc. But it's much more than just getting so-called viewer content. It's about journalist becoming, what he calls, the "facilitator rather than the gatekeeper." Translation: it's time to break down the walls journalists have built up around ourselves to keep the people we're supposed to be serving at bay. Beckett's book is impressive. It challenges reporters and editors to save "journalism so it can save the world" by embracing "network journalism" to become "SuperMedia. Up, up and away, I say!
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (1 customer review) 1 of 3 people found the following review helpful:
4.0 out of 5 stars
promises of the Internet for global journalism,
By W Boudville - Published on Amazon.com
This review is from: Supermedia: Saving Journalism So It Can Save the World (Paperback)
Beckett's book has been triggered in no small way by the ever increasing pervasiveness of the Web. Within the various modalities of usage are social networking sites and blogs. These let anyone comment on and post original news reports. Nor is this trend restricted to developed countries. Thus Beckett looks at how journalists can stay relevant in a global context.
The idea of the long tail also appears. This was popularised by Chris Anderson of Wired magazine in a recent book, Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More, where he argued that the Internet lets demand be aggregated for a long tail of items like music and books. Where previously a real world store would not have the space for all these items, or the demand for them in its geographic proximity. Likewise, Beckett posits that journalists can now look for obscure topics and publish about these to a wide audience; while a hardcopy newspaper mode would make this unrealistic. Another idea by Beckett is to harness a so-called collective intelligence of a crowd centred around some topic. The drawback here is a tendency to group think, however. |
|
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
|