This is a fun camera. It's easy to use, it's small, so you can take it with you everywhere, there's a hotshoe, so if you have a small flash (i have the colorsplash), it works perfectly.
The other thing that I like about it, is that it made good images the first time out. I've gotten on a bent trying different cheap and toy cameras, and have had difficulty getting good pictures from many of the cameras, esp. the Holga. I don't even want to confess to how many rolls I've run through a Holga, only to see the finished product and throw them all away. This camera is set up on the same premise, a fixed shutter speed and a fixed aperture (well, there's a couple of settings to adjust aperture) and a plastic lens, so I can't explain the reason why I get better results with the half frame.
the lab I took it to didn't know what to do with the film, so they initially rejected it, saying that they can only process 35mm film (!). After a brief explanation, they printed them just fine, no problem.