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SuperBusiness: How I Started SuperJam from My Gran's Kitchen [Paperback]

Fraser Doherty
4.6 out of 5 stars  See all reviews (5 customer reviews)
RRP: £12.99
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Book Description

14 April 2011
‘Fraser gives hope to anyone who ever dreamed of selling to a wider market’ Lorraine Kelly

‘You have a great story to tell’ Gordon Brown

‘Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!’ Duncan Bannatyne

At just 14 years old, Fraser Doherty was selling jars of homemade jam to his neighbours. A few years later, SuperJam was flying off the shelves of the world’s largest supermarket chains.

SuperBusiness tells how he transformed a hobby into a much-loved brand, selling millions of jars along the way. Fraser explains how he did it--from his own kitchen table, without huge investment--and how you too, can come up with a killer idea, build a brand, make money and do good in your community.

Those crazy business ideas really can grow into something amazing and life changing. If this story doesn’t inspire you to start your adventure, nothing will.

Frequently Bought Together

SuperBusiness: How I Started SuperJam from My Gran's Kitchen + The SuperJam Cookbook
Price For Both: £17.92

Buy the selected items together
  • The SuperJam Cookbook £8.96


Product details

  • Paperback: 216 pages
  • Publisher: Capstone (14 April 2011)
  • Language: English
  • ISBN-10: 085708142X
  • ISBN-13: 978-0857081421
  • Product Dimensions: 13.7 x 1.2 x 21.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 69,461 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

′Fraser’s story will inspire you to start your own adventure to get your business going in the right direction.’ (Flybe Uncovered, May 2011).   ‘A compelling story…easy– to–follow guide to setting up a company’ 4 stars (Insider, August 2011).

From the Back Cover

At just 14 years old , Fraser Doherty was selling jars of homemade jam to his neighbours. A few years later, Super Jam was flying off the shelves of the world’s largest supermarkets chains. SuperBusiness tells how he transformed a hobby into a much–loved brand, selling millions of jars along the way. Fraser explains how he did it – from his own kitchen table, without huge investment – and how you too, can come up with a killer idea, build a brand, make money, and do good in your community. Those crazy business ideas really can grow into something amazing and life–changing. If this story doesn’t inspire you to start your adventure, nothing will. ‘You have a great story to tell’ Gordon Brown ‘Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!’ Duncan Bannatyne ‘Fraser gives hope to anyone who ever dreamed of selling to a wider market’ Lorraine Kelly

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Customer Reviews

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4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars SUPER BOOK - SUPER ADVICE 16 May 2011
By Bernie
Format:Paperback
It took a short while to read this book, I was reluctant to put it down!

The book gives an interesting account of Fraser Doherty's SuperJam story so far, I did laugh at Chicken story, where perhaps I shouldn't have... but it was more out or surprise than than anything else!

The reason why I have rated this five stars is not only is it a great story but it's crammed full of amazing advice, the kind of stuff you would want to hear from one of the Dragons if you were lucky enough to have them as your mentor.

It's hard to explain but all the great business advice so readily available from many organisations just falls short of how to do it but if you apply some of the scenarios to your own business, this book can provide you with those answers that you have been searching for.

I loved it, it has become my business strategy template, it should be given to all business start-ups!
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4.0 out of 5 stars Great story 1 Dec 2012
By Amy
Format:Paperback|Amazon Verified Purchase
Really good read, simple but precise and gets you pretty enthusiastic about setting something up as you think if he can do it so can I. Would recommend
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5.0 out of 5 stars A Good Start! 5 April 2012
Format:Paperback|Amazon Verified Purchase
Great read if you are thinking about setting up your own company. An easy read. If you are into good business ethics you will like this.
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