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Super Mario: How Nintendo Conquered America
 
 

Super Mario: How Nintendo Conquered America [Kindle Edition]

Jeff Ryan
4.5 out of 5 stars  See all reviews (8 customer reviews)

Print List Price: £9.99
Kindle Price: £6.94 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

The first princess Mario saved was Nintendo itself.
 
In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.
 
Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.
 
Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?
Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

About the Author

Jeff Ryman, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

Product details

  • Format: Kindle Edition
  • File Size: 489 KB
  • Print Length: 303 pages
  • Page Numbers Source ISBN: 1591844053
  • Publisher: Portfolio (4 Aug 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004IYJEWE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #127,775 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars The story of Nintendo via Mario 24 Jun 2013
Format:Paperback
Picked this up on an impulse the other day after seeing the cover, and I'd consider it a tenner pretty well spent (bought it in a bookshop - the cheaper Amazon price is even better value). The prose extremely straightforward and easy to read, resulting in the book being a pretty quick read - my guess is that the writer is a journalist or blogger day-to-day. There's some great stories about Nintendo, especially the stuff about some of the most important people in the company's history such as Yamuchi, Arakawa, and Miyamoto which rounds them out nicely as people rather than names. On the negative side though, the writer skips or glosses over parts of the story, such as the impact of Mario 64 or the whole GBA/Gamecube era, as well as several Mario titles, leaving the book feel a little empty in places. Also, there are some random stories inserted randomly, making it seem like he had stuff he wanted to include but no logical place to insert it.

That said, really enjoyable read and I devoured it in a matter of hours, and would easily recommend to anyone who is a gaming fan.
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5 of 6 people found the following review helpful
4.0 out of 5 stars Needs proofreading badly 16 Aug 2013
Format:Kindle Edition|Verified Purchase
This is a really good book, with tons of information about how Nintendo built itself into the company we see today and I would have given it 5 stars if it had been proofread properly.
Throughout the whole book, the author refers to the Japanese NES as the Famicon, but it is called the Famicom! For a book charting a company, it should really get the product names correct.
There are many other mistakes, such as using the number 0 instead of the letter o, using a person's name twice in one sentence and spelling it wrong one of these times, and at one point the book talks about the company Phillips but then starts calling them Panasonic! Things like this make parts of the book hard to read and will have you reading a page over to try and work out if you have lost the narrative at some point.
Also the authors use of brackets and commas to go into a tangent is not always elegant and you may find yourself again needing to re-read a section to get back on track from the tangential information.
That said, if you are interested in video game history, the book is well worth reading.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Buy 3 Jun 2013
Format:Kindle Edition|Verified Purchase
This is a really good book. I recommend this book to Nintendo fans. During long train rides I read this book and it kept me entertained very well. An extremely good book. Even though it is expensive it is well worth the money.
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5.0 out of 5 stars A great choice for any Mario fan 30 May 2014
Format:Paperback|Verified Purchase
Bought for my son, who just loves this book. So much information and history that he's read it many times.
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