Top critical review
It's more mushroom circuit than rainbow road.
on 10 June 2016
This book disappointed me. I'm not 100% sure why but I think it's the dryness of the prose. Sure, it was never going to be a laugh riot but it seems more a collection of facts and you can almost see the timeline in your head, marked out at appropriate points with the bits of information the author has chosen to focus on. That's not a problem but it is pretty much that. It's a "this happened, then this happened, then this happened" kind of book rather than being in any way written like a piece of entertainment. It also seems to miss out on massive chunks of popular/well known Nintendo lore but I suppose ultimately these were probably extraneous to the actual title of the book, which pertains to how nintendo got their foot in the door of the USA as a trading company. The "tie up" at the end of the book does seem a tad "out of nowhere", too, and it is, as with other digressions in the book, a point that is very much "the authors opinion". He does go off at times and talk about how he thinks things should have been done and these could well have been good points to inject a little humour and to spark up the tone a little bit but no, they remain as deadpan as the rest of the book. I believe this to have been very well researched (and his meaty bibliography at the end proves this) BUT a book like this could have been a joy rather than a condensing of freely available facts. It does, to an extent, read a bit like a wikipedia article. Perhaps that is too cruel a criticism of the author but I was looking for more from this book and, considering the subject matter, expected it to be a little more jaunty. Recommended for hardcore Nintendo fans, perhaps, were it not for the fact that you almost certainly would know all this information, anyway.