- Paperback: 475 pages
- Publisher: Kogan Page Ltd (1 April 2000)
- Language English
- ISBN-10: 0749431458
- ISBN-13: 978-0749431457
- Product Dimensions: 23.9 x 16.3 x 3.8 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 1,215,643 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Amazon.co.uk Review
In The Sunday Times E-Business St@rt-up Philip Treleaven, a professor of computing at University College London, details the steps necessary to create an electronic business. The book revolves around a ten-step list to assure fortune in the new business world. His steps include thinking big; creating a cohesive brand for your product; making sure you can totally dominate whatever niche you decide to enter; focusing; driving out the competition; choosing a product that you can promote yourself as the next business superstar; generating cash; identifying an early adopter to develop your first product; raising venture capital; and selling your business.
Treleaven believes that high tech start up entrepreneurs are the rock stars of the new millennium and makes the point with interesting vignettes from some of today's high tech superstars, including Dave Filo and Jerry Yang of Yahoo!, Jeff Bezos of Amazon.com, and Herman Hauser of ARM. What The Sunday Times "E-Business St@rt-up" sadly lacks, however, is mention of the key ingredient which is starting to bedevil every hot shot web-entrepreneur: profits. Treleaven makes much of ways to raise money, but other than a few fleeting mentions ignores that turnover must exceed expenses--no matter how much money is raised in capital. With the failure of high-flyer, Boo.com, would-be entrepreneurs should take heed. --Bruce McWilliams
Product Description
Most new businesses will be digital, involving computing, digital media and internet products and services. This guide offers all the necessary information for becoming a high-tech entrepreneur in such a climate. It covers everything from drawing up a business plan to marketing on the Internet. With a "Ten Golden Rules" checklist and informative case studies of successful high-tech companies and the people behind them, the book is intended as a guide for the would-be high-technocrats of tomorrow.
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Customer Reviews
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
1.0 out of 5 stars
In one word 'Repetitive',
By A Customer
This review is from: The Sunday Times 'E-Business St@rt-up' : The Complete Guide to Launching Your Internet and Digital Enterprise (Paperback)
I bought the book on the strength of online reviews. The first chapters starts ok but the rest of the book repeats so many things. I also found that the information that it was providing to be too widely spread without any useful depth.And to top it all - the impression I got was of an old book with bits of internet thrown in.
3.0 out of 5 stars
More a business book than an e-commerce book,
By A Customer
This review is from: The Sunday Times 'E-Business St@rt-up' : The Complete Guide to Launching Your Internet and Digital Enterprise (Paperback)
Most of the material in this book applies to any start-up business -- so if you're reasonably business literate most of this will not be new.There's some references to the Internet but it seems like the publishers have taken a sound "old economy" business manual and applied the buzz words "Sunday Times" and "Internet Start Up" to try and make it fly off the shelves.
1.0 out of 5 stars
off-the-shelf start-up book with no internet value,
By A Customer
This review is from: The Sunday Times 'E-Business St@rt-up' : The Complete Guide to Launching Your Internet and Digital Enterprise (Paperback)
Taking a business start-up book off the shelf and adding an out-of-date reference to the internet every fivepages does not make an internet start-up book.
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