This book has a few basics that made it easy to read
1) First it just lets you read Sun Tzus work.
2) Then, it lets you hear expert advice on what it means to business people
3) Next it blends the two together so you can flow with it
4) And finally it discusses the whole thing before moving on.
Within that framework it gives the finest business interpretations of `'The Art of War" by Sun Tzu. A few home runs were as follows:
The Art of War by Sun Tzu emphasis the value of `'moral law'' in battle
The moral law simply states that warriors have to feel as though they are fighting for a worthy and good cause, if not, they will not fight at their best, if they fight at all. They have to believe they are on the `'right'' side. In business, the book parallels this with having corporate responsibility, a good missions statement, and overall goodwill in the global business community, without which, your investors, partners and staff will not feel as though they add the most value with you, and suddenly pull back. "The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger." says Sun Tzu.
The Art of War by Sun Tzu emphasises the value of "Weather, Terrain, Commanders, and Doctrine" to a military during battle
Weather, or outside forces;Terrain, or market place; Commanders, or leadership and doctrine or guiding principles are constantly mentioned by Sun Tzu in his book. Without getting into it, this book shows you how to apply ALL OF THAT STUFF to business management. Resourceful!
The Art of War by Sun Tzu emphasizes the value of "Being Endowed by the Sovereign" in battle
In other words, - delegate. Put the right people in charge and then get out of their way. If you, being sovereign or in charge of them, do not give them space to make decisions, Sun Tzu calls this `'hobbling'' your army. Or, giving commands, without actually being on the field to know what is taking place.
The Art of War by Sun Tzu emphasizes "The Value of Spies"
Sun Tzu called them his most, ''precious faculty''. Indeed, spies played a big part in World War 2 against Hitler, and he knew this. But in business, a spy's value would be equivalent to having good analyst and consultants on board.
Every business manager and executive should have it.