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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Paperback)

by Mark McNeilly (Author) "In Sun Tzu's time, warfare and statecraft, not commerce, were the means by which states grew rich and powerful ..." (more)

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Sun Tzu: The Art of War for Managers - 50 Strategic Rules by Gerald A. Michaelson
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Product details

Paperback: 272 pages
Publisher: OUP USA; New Ed edition (13 April 2000)
Language English
ISBN-10: 0195137892
ISBN-13: 978-0195137897
Product Dimensions: 20.1 x 13.5 x 1.3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 14,907 in Books (See Bestsellers in Books)

Popular in these categories:

#14 in	Books > Business, Finance & Law > Management > Organizational Theory & Behaviour
#27 in	Books > Business, Finance & Law > Management > Management Skills > Leadership
#34 in	Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepeneurship

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Product Description

To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or `the revered general's') tactics and strategies can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation (`Win All Without Fighting'), how to attack a competitor's weak points (`Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive advantage (`Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition (`Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.

About the Author

Mark R. McNeilly is a strategist for IBM as well as an amateur military historian and former infantry and artillery officer.

Inside This Book (Learn More)

First Sentence
In Sun Tzu's time, warfare and statecraft, not commerce, were the means by which states grew rich and powerful. Read the first page

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5 of 5 people found the following review helpful:

5.0 out of 5 stars A must read for today's business warrior., 19 May 1999

By A Customer

This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Hardcover)

I read Sun Tzu twice a year at least to remind myself of the principles found in this ancient work. This book contains a very good translation of the original book as an addendum. The six principles and true-life business stories allow the reader to more clearly see the business application of Sun Tzu. The author has done a great service to the business world. I recommend it to my associates and never mention to my competitiors.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Wisdom from the First Management Consultant, 15 Feb 2006

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 100 REVIEWER) (REAL NAME)

This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Hardcover)

In recent years, a great deal of nonsense has been published concerning similarities between the military battlefield and the business world. Authors frequently invoke military terms such as "attack", "ambush", "pre-emptive strike", "blitzkrieg" (or "blitz"), "no man's land", "chain of command", "firepower", "guerrilla", "kamikazi", "overkill", and "scorched-earth policy." Amidst all the other books in which forced comparisons are made, Mark McNeilly has written Sun Tzu and the Art of Business. He includes in his book the original (and superb) translation of The Art of War by Samuel B. Griffith.

Time and again, McNeilly stresses (as does Sun Tzu) the absolute importance of personal character. Respect and trust are earned, not conferred by title or decree. It remains for leaders to formulate the correct strategies as well as those tactics needed to implement them. It remains for leaders to allocate resources only where they will achieve the greatest possible success at the lowest acceptable cost. Whether the competition is on a battlefield or in a marketplace, the six principles discussed by McNeilly are appropriate to whatever strategy or strategies may be needed. Historically, the most successful armies and the most successful companies have shared much in common: meticulous preparation, superb timing, speed, maximum use of resources where they will have the greatest impact, sufficient intelligence on opponents, mobility, flexibility, and (above all) resolve.

In Sun Tzu and the Art of Business , McNeilly provides a brilliant analysis of six specific principles (first set to writing almost 2,500 years ago) which, he correctly suggests, will enable all manner of organizations to formulate appropriate strategies for the New Millennium. This is a solid, eloquent, sharply-focused book. Unlike so many other authors who force analogies between war and business, McNeilly respects the basic (indeed obvious) differences between them while explaining how certain principles are relevant to both.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Very insightful!, 19 Oct 1998

By A Customer

This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Hardcover)

I'd searched a number of books regarding Sun Tzu and his strategic principles. Most are interesting but difficult to grasp and to aplly to real life situations. Mr. McNeilly does an outstanding job of not only presenting the principles, but also of showing the reader through a wide variety of examples, how these principles have been applied. It's a definte must read for anyone who wishes to understand and apply these concepts to business situations.

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5.0 out of 5 stars Business is a civilised war!
i find this article of sun Tzu very interesting and amazing....in the sense how simple it is to be in business, but a lot goes into it.

Published on 7 Jan 1999

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