- Paperback: 336 pages
- Publisher: Gollancz; New edition edition (6 Jan 2000)
- Language English
- ISBN-10: 0752827693
- ISBN-13: 978-0752827698
- Product Dimensions: 19.4 x 13 x 2.6 cm
- Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 757,972 in Books (See Top 100 in Books)
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Product Description
Product Description
For Labour's spin doctors and image-makers, the transition from opposition to government did not come easily. This book examines the failures and successes of the Labour media machine when faced with the realites of power. It asks whether presentation matters more to the 1997 administration than do the proper procedures of Parliament and government.
Inside This Book
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First Sentence
After well over a decade of broadcasting and writing about the highly manipulative world of political journalism, I know only too well that my explorations are rarely welcomed. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
After well over a decade of broadcasting and writing about the highly manipulative world of political journalism, I know only too well that my explorations are rarely welcomed. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
Having read his previous book Campaign 97 and Soundbites & Spin Doctors, I was looking forward to the latest installment. I was however very dissapointed. It was written for the sake of it and contained more pontification than perceptive analysis.
Very dissapointed with the expensive hardback.
5 of 6 people found the following review helpful
Format:Paperback
I was very excited to read Mr. Jones book on the Labour spin machine. Having taken an interest in both media and spin I hoped this would be a good book. Mr. Jones' reporting is however in many ways to negative to really be reliable and he makes the mistake of making himself a centerpiece of much of his story. Mr. Jones obviously had his reasons for choosing this kind of storytelling but I feel that if he had placed himself more in the background and tried to write a more objective book the readers would have been better served. There are some interesting aspects to the book but overall it was rather disappointing.
2 of 3 people found the following review helpful
Format:Hardcover
When I read this book I realised how much New Labour are prepared to do and say to stay in power. It made my blood boil with anger at the lengths they will go to. It is small wonder their popularity has not waned. This book is required reading for anyone who believes in democracy and a free and impartial press. It is also very handy for aspiring spin doctors.
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