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Suckers: How Alternative Medicine Makes Fools of Us All [Paperback]

Rose Shapiro
3.6 out of 5 stars  See all reviews (28 customer reviews)

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Book Description

5 Feb 2009

'Alternative' medicine is now used by one in three of us. In the UK we spend an estimated £4.5 billion a year on it and its practitioners are now insinuating themselves into the mainstream. There are methods based on ancient or far-eastern medicine, as well as ones invented in the nineteenth and twentieth centuries. Many are promoted as natural treatments. What they have in common is that there is no hard evidence that any of them work.

Treatments like homeopathy, acupuncture and chiropractic are widely available and considered reputable by many. Ever more bizarre therapies, from naturopathy to nutraceuticals, ear candling to ergogenics, are increasingly favoured. Endorsed by celebrities and embraced by the middle classes, alternative medicine's appeal is based on the spurious rediscovery of ancient wisdom and the supposedly benign quality of nature. Surrounded by an aura of unquestioning respect and promoted through uncritical airtime and column inches, alternative medicine has become a lifestyle choice. Its global market is predicted to be worth $5 trillion by 2050.

Suckers reveals how alternative medicine can jeopardise the health of those it claims to treat, leaches resources from treatments of proven efficacy and is largely unaccountable and unregulated. In short, it is an industry that preys on human vulnerability and makes fools of us all.

Suckers is a calling to account of a social and intellectual fraud; a bracing, funny and popular take on a global delusion.



Product details

  • Paperback: 304 pages
  • Publisher: Vintage; 1 edition (5 Feb 2009)
  • Language: English
  • ISBN-10: 0099522861
  • ISBN-13: 978-0099522867
  • Product Dimensions: 13 x 1.9 x 19.8 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 255,638 in Books (See Top 100 in Books)

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Review

"Recommended treatment: another dose of Shapiro" (Daily Mail )

"If you already buy into CAM, Shapiro's trade is going to make you feel angry and / or stupid. Which is sad, because you are exactly the kind of person who should digest it carefully before reaching for the arnica" (The Times )

"This trenchant polemic against every form of quackery from crystal healing to colonic irrigation is brilliant, necessary stuff" (Scotland on Sunday )

"Very readable book...clear and bracing" (Evening Standard )

"This book... may change your life for the better" (Sunday Business Post )

Book Description

In the tradition of Fast Food Nation, an entertaining, well-argued and very provocative calling to account of a huge and rapidly-expanding industry.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
33 of 42 people found the following review helpful
5.0 out of 5 stars Absolutely brilliant and revealing book 15 Aug 2008
Format:Paperback
Suckers is an easy read and very well researched. I must admit that I rarely read "popular science" books, since I find them brushing over details and ultimately getting facts wrong. This book however, has the facts and backgrounds of a whole host of "alternative" "treatments" down to a T, teaches you how to recognise a quack by the language they use and will ultimately save you money, because you will not fall for their promises. I just got a copy for my mum.

Did you know that "Traditional Chinese Medicine" is barely over 50 years old?

Did you know the origins of chiropractise and osteopathy?

This book is an essential read for the parent who constantly needs to defend their decision not to use a naturopath and for the health professional who has preserved their ethics and is not offering unproven treatments to satisfy the modern trend for supposedly ancient healing methods.
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64 of 82 people found the following review helpful
5.0 out of 5 stars clarity 10 May 2008
Format:Paperback
Initially dismayed that two incisive analyses of the current state of complementary and alternative medicine (CAM) should be almost simultaneously published (Rose Shapiro's "Suckers" and Singh and Ernst's "Trick or Treatment"), I was delighted to read both and to find them truly complementary, although drawing identical conclusions: CAM acts through the placebo response alone. For example, randomised trials prove acupuncture, homeopathy and chiropractic and to some extent, herbalist medicine to show no benefit above and beyond the placebo response. Worryingly, some claims, such as open heart surgery performed in China with acupuncture anaesthesia alone, are shown to be fraudulent. Traditional Chinese Medicine is a post-revolutionary ragbag and does not represent 5,000 uninterrupted years of medical practice as claimed, although the pharmaceutical industry is exploring the efficacy of some of the traditional herbs used both in China and in India. If they work and survive phase I and II clinical trials, no international conspiracy will prevent their development: the paranoia in CAM about the "Cancer Industry" imagines that any herb or practice curing cancer would be suppressed to protect profits. This is absurd - cynically, the rewards would be too great.

The approaches of the two books are different, though both add enormously to CAM understanding. I couldn't pick out one over the other: Shapiro is perhaps the more entertaining - and Singh and Ernst perhaps the more comprehensive, with a useful postscript analysis of many different CAM practices. Both are eminently readable; both expose the serious lack of evidence that CAM works above and beyond the placebo response, which nevertheless can relieve some symptoms in up to 32% of sufferers. Edzard Ernst was originally a homeopath himself, and now finds that homeopathy and other CAM practices do not stand up to scientific inspection, in particular from randomised clinical trials, brilliantly espoused, first introduced by Lind in the eighteenth century to prove that vitamin C in the form of lemon or lime juice prevents scurvy. Both discuss the vexed question as to whether evidence-based doctors who recognise that CAM merely achieves a placebo effects should pretend to their patients that CAM works in order to gain the maximum benefit of the placebo response: both decide that this would be dishonest, operating against the modern, truthful doctor-patient relationship. (The placebo effect can be observed only if the patient thoroughly believes in the practice.)

Some placebos work better than others: acupuncture perhaps has the strongest impact, its lack of real benefit only demonstrated by using special placebo needles which retract on pressure, like a stage dagger, instead of piercing the skin. Furthermore, both question whether the NHS exercised by tight budgets should be running 5 NHS homeopathic hospitals in the UK, diverting money from other desperately challenged services that might offer improved quantity and quality of life above and beyond the placebo response. Many GPs love CAM, because they can refer on their heartsink patients (classically middle aged, middle class women) who benefit from the long consultation times of over an hour, a luxury for both patients and doctors denied elsewhere in the NHS. However, homeopaths are notable by their absence from Casualty and Intensive Care Units. Why does their placebo effect not work on broken legs? Instead they choose a tranquil clinic setting.

With the exception of a few herbal remedies, (herbs that work become established: some cancer cures for example are based on periwinkles and yew trees), reading both books will doubly convince you that the multi-billion pound industry supported by Prince Charles is based on nothing but sugar pills. Singh and Ernst dedicate their book to him, hoping that his foggy precepts will be honed.
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39 of 51 people found the following review helpful
5.0 out of 5 stars witty and intelligent analysis of a major issue 20 April 2008
Format:Paperback
This is the first time I have ever been compelled to write a review and it is because this book is funny, well written and questions something which lots of people use without ever asking any questions. The analysis is compelling and thoroughly researched.
I am sure that pro CAM (complementary and alternative medicine) fans will find the book one sided and far too "western & science" based but that is the whole point - we need to apply an objective standard to CAM and not just use it because "it makes us feel better".
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Most Recent Customer Reviews
3.0 out of 5 stars From a complementary health therapists view
I am a health therapist qualified in Pro-active K (kinesiology), herbal medicine, massage and Cranial Laser Reflex technique (CLRT). Read more
Published 5 days ago by C. C. Chivers
5.0 out of 5 stars Just read it instead of
.. taking your homeopathic water. Will definitely help you more.
If you need to feel that you are taking some medicine, even so, lick the inside of
the last cover page,... Read more
Published 11 days ago by Kromm
1.0 out of 5 stars ignorance is bliss - oh wait, it's not
Clearly the writer doesn't suffer from a chronic ailment or incurable condition, what can I say, I wish her to experience first hand what that means, and see what "official"... Read more
Published 10 months ago by Babylon2012
1.0 out of 5 stars modern medicine V. natural medicine
my mother died last year , showing serious and common side effects of the medical drug Avandia , given to her for 5 years by her Doctor . Read more
Published 17 months ago by littlebunny
1.0 out of 5 stars When sucking up to pharma Shapiro, be careful, you might an overdose...
Ernst a homeopath????? Ask him or anyone where he did his training to become a homeopath, and you won't get an answer. Read more
Published 20 months ago by Trevor Jago
5.0 out of 5 stars The best such book on the market
This is more complete and more compelling than either Bad Science or Trick or Treatment?: Alternative Medicine on Trial. They are both good, but Suckers is in a league of its own. Read more
Published 20 months ago by SAP
5.0 out of 5 stars Unlike most alternative medicine, it does what it says on the label
I bought this for a friend, having read and passed on my own copy.

The book is a delightful breath of fresh air and a tonic for those addicted to the unscientific and... Read more
Published on 24 Sep 2010 by Mr. G. W. Purnell
1.0 out of 5 stars Spreading Poison!
To debate what is not understood; to attempt to convince that alternative therapy is not worth trying, that it does not work! Employed by a Pharmaceutical Company maybe?
Published on 19 Sep 2010 by Emily-Kate Milham
5.0 out of 5 stars A moneysaving guide to healthcare
Having experienced Complimentary & Alternative Medicine (CAM) myself in the form of osteopathy, I was interested to read about it and the other CAM treatments in this book. Read more
Published on 14 Aug 2009 by Peter Piper
5.0 out of 5 stars Leeches on society
Rose Shapiro illustrates her well-researched descriptions, explanations and analysis with real life examples of how complementary and alternative 'medicines' have affected people's... Read more
Published on 26 April 2009 by Pete Moss
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