Successful Web M@rketing in a Week [Paperback]

"...this is a must for anyone struggling to promote their company's online baby."

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you how to turn your business into a Web-wide winner. Full of 'inside secrets' that explain how the Internet can become your greatest marketing asset, this book covers every business aspect, from getting on the Web to reaching employees, suppliers and customers worldwide. This book has been fully revised by the author for the 2002 series relaunch. Essentials include: Planning your web-strategy Targeting your market on the Web Designing WOW websites Rising to the top with search engines Captivating surfers with web-copywriting Making your mark in web-branding

J. Jonathan Gabay is one of Europe's leading independent creative Webmarketers. Founder of the renowned www.gabaynet.com - he is an adviser to, and on the faculty of some of the world's leading management and marketing training institutes. Jonathan is also an accomplished author, highly popular public speaker, award-winning copywriter and creative consultant to many successful Web-led creative organisations.