Successful Tourism Marketing [Paperback]

"Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns." -- ABTA Magazine

A guide to tourism marketing. This second edition of Successful Tourism Marketing is aimed at anyone seeking to promote a tourist "product" or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied. Examples and checklists are included.

Travel and tourism is set to become the world's largest industry. It remains, however, very fragmented with businesses competing to attract both domestic and overseas visitors. With improved marketing, travel companies could claim a larger share of this lucrative market. This 2nd edition, is aimed at anyone seeking to promote a tourist 'product' or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied.

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels, and local authorities. She was formerly marketing manager of two specialist tour operators.