Successful Tourism Marketing [Paperback]

Susan Briggs (Author)

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Product details

Paperback: 208 pages
Publisher: Kogan Page; 2 edition (1 Nov 2000)
Language English
ISBN-10: 0749434694
ISBN-13: 978-0749434694
Product Dimensions: 1.9 x 15.9 x 24.1 cm
Amazon Bestsellers Rank: 1,015,365 in Books (See Top 100 in Books)

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Product Description

Book Description

A guide to tourism marketing. This second edition of Successful Tourism Marketing is aimed at anyone seeking to promote a tourist "product" or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied. Examples and checklists are included.

Product Description

Travel and tourism is set to become the world's largest industry. It remains, however, very fragmented with businesses competing to attract both domestic and overseas visitors. With improved marketing, travel companies could claim a larger share of this lucrative market. This 2nd edition, is aimed at anyone seeking to promote a tourist 'product' or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied.

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First Sentence
Travel and tourism is now set to become the world's largest industry. Read the first page

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Amazon.com: 1.0 out of 5 stars (1 customer review)

6 of 6 people found the following review helpful:

1.0 out of 5 stars For British businesses ONLY, 15 July 2003

By A Customer - Published on Amazon.com

This review is from: Successful Tourism Marketing (Paperback)

I was very disappointed with this book.

The writing is unclear, and the focus of the book is for British tourism businesses only. It should've said something like that on the title of the book before I plunked my money down for it. Not a cheap paperback, either.

What can I say? Sometimes in life you get burned...

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