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Successful Seminar Selling: The ultimate small business guide to boosting sales and profits through seminars and workshops [Paperback]

Philip Calvert
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

28 May 2004
This practical, comprehensive book reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events. You'll discover: - Why seminars and workshops are key to substantial growth - How to plan and market your events - How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent - How to niche your seminars to achieve the highest levels of attendance and profitability - How and when to charge for your seminars - How to get your message across with clarity, confidence and conviction - How to build instant rapport with your seminar delegates - and much, much more Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!

Frequently Bought Together

Successful Seminar Selling: The ultimate small business guide to boosting sales and profits through seminars and workshops + How to Run a Great Workshop: The Complete Guide to Designing and Running Brilliant Workshops and Meetings
Price For Both: £19.64

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Product details

  • Paperback: 208 pages
  • Publisher: How To Books (28 May 2004)
  • Language: English
  • ISBN-10: 1857039661
  • ISBN-13: 978-1857039665
  • Product Dimensions: 23.2 x 15.2 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 168,454 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"'The ideas and tips in his book are invaluable and will add not only confidence to any speaker, but additional income streams to any business.' Frank Furness, International Motivational Speaker"

From the Author

Seminars, workshops, demonstrations and 'live marketing' events are probably the single most effective way of building your business. Business owners who are prepared to learn the techniques, skills and inside secrets of Seminar Selling will discover an incredibly cost effective way of rapidly building sales, profits and profile. It will help you to stand out from the crowd, enhance your reputation for high quality products and services and best of all - can help you to achieve conversion rates approaching 100%! I hope you enjoy my book - please let me know how you get on as I'm looking for even more examples of great Seminar Selling!

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I bought this book to get some practical guidance on setting up our own first seminar, and it delivered massive value. I never realised that there was so much to consider, but this book goes into the science of setting up and marketing a successful seminar, in a practical and easy to use format. A must buy for any small business owner considering using seminars as part of their marketing strategy.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Seminar selling is top notch 22 May 2007
Format:Paperback|Amazon Verified Purchase
Whether you run seminars for profit or publicity for your business, this book is excellent. I used it to help me with my own seminar series and it makes everything clear and easy to follow. I wish I'd had this book years ago when I first started with seminars.
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5.0 out of 5 stars Successful Seminar Selling 6 Nov 2008
Format:Paperback
Thanks for all the great reviews on Successful Seminar Selling. The book is proving to be very difficult for people to get hold of, so please keep searching on Amazon or contact Philip Calvert at Seminar Selling Expert.
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