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Successful Self-Promotion Strategies for Photographers: Expose Yourself Properly [Paperback]

Elyse Weissberg

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Book Description

1 Feb 2004
There's much more to being a professional photographer than simply taking great pictures. Today's self-employed photographers must have marketing savvy to spare. This guide from an industry insider provides that and much more. In "Successful Self-Promotion Strategies For Photographers", freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as "Focus Your Image", "Sharpen Your Client Focus", "Identify Your Market" and the ever-important "Spot Trends", here are dozens of sure-fire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this reference shows how to get the right exposure every time.

Product details

  • Paperback: 160 pages
  • Publisher: Amphoto Books; First Edition edition (1 Feb 2004)
  • Language: English
  • ISBN-10: 081745926X
  • ISBN-13: 978-0817459260
  • Product Dimensions: 1.1 x 19.3 x 27.1 cm
  • Amazon Bestsellers Rank: 1,069,431 in Books (See Top 100 in Books)

More About the Author

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Product Description

About the Author

Elyse Weissberg was a photo rep based in New York City. She was known in the industry for winning top accounts for her clients, as well as for the boundless energy, intelligence, and enthusiasm she brought to her work. Elyse Weissberg died an untimely death in July 2001.

Inside This Book (Learn More)
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So you want to be a commercial photographer. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  11 reviews
11 of 14 people found the following review helpful
3.0 out of 5 stars Not what I expected 16 Nov 2008
By W. E. Mayo - Published on
Format:Paperback|Verified Purchase
I'm a portrait/wedding photographer who is just starting out on my own. I thought this book would be helpful to get more business. Unfortunately, this book is geared more towards someone who wants to sell their work to advertising agencies or other print media. I gleaned a few things from the book, but overall it was not what I needed. I think the title is a bit misleading.
7 of 9 people found the following review helpful
5.0 out of 5 stars The best I've seen so far 9 May 2005
By Kate - Published on
I first looked at this book in the library and then later put it on hold for the next available copy and it's going to take months before I get to read it again since there is such a long waiting list for the book. I think it is the best book I've seen so far on Marketing and Promotion for Photographers. Elysee Wiesberg what a gem you are for passing on this invaluable information! Good practical information and advice for the business side of photography. Glossy issue with great photos. I think I'm going to buy it since it will make a great reference book.
2 of 2 people found the following review helpful
5.0 out of 5 stars It's like a personal consultation with an experienced Rep. 15 April 2009
By BobLewisPhoto - Published on
Reading this book is like having a several hour, sit down with Elyse and having someone take down every word for you.

For someone who doesn't have the opportunity to spend all day with a rep of the Elyse's caliber and hire someone to take notes, this book is the next best thing (or maybe even better).

If you want to grow your photo business you need this book first and you should also get the new book by Amanda Sosa Stone and Suzanne Sease, who worked with Elyse and still work as photo reps/negotiators.

If you think I'm exaggerating just check out their free webinar and judge for your self. Scroll down to Dec 16. [...]

1 of 1 people found the following review helpful
5.0 out of 5 stars Successful Self-Promotion review 10 Dec 2010
By Emery - Published on
Format:Paperback|Verified Purchase
As a amateur photographer who desires to make a profession of my hobby, I found the book to be very thorough. It was jammed packed with terrific ideas and advice that will surely help me in the future.

And also, I had a great experience with the seller. Fantastic communication and value.

3 of 4 people found the following review helpful
5.0 out of 5 stars A must have. 21 Feb 2008
By Ronnie Mayo - Published on
If you aspire to be a professional photographer you must read this book. Elyse Weissberg shows why she was so in demand and respected in the industry with this informative and honest book. Great insight on creating a good marketing plan to being critical of your portfolio. She pushes you to be critical of your work and work ethic. I couldn't recommend this book highly enough.
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