Successful Marketing in a Week [Paperback]

Eric Davies (Author), Barry Davies (Author)

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Product details

Paperback: 96 pages
Publisher: Hodder & Stoughton; 3rd Revised edition edition (31 July 2002)
Language English
ISBN-10: 034084955X
ISBN-13: 978-0340849552
Product Dimensions: 19.6 x 12.8 x 1 cm
Amazon Bestsellers Rank: 111,332 in Books (See Top 100 in Books)

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Product Description

Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.

This third edition has been fully revised and updated for the 2002 series relaunch.

About the Author

Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises. Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.

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