Successful Web Marketing for the Tourism and Leisure Sectors [Paperback]

A world-wide audience is now only ten inches away: even the smallest tourism business can reach international consumers via their PC screens. Successful Marketing for the Tourism and Leisure Sectors is a practical, jargon-free guide to help readers move from seeing the internet as a tangled web to seeing it as a powerful network.

A world-wide audience is now only inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens. Research shows that one of the most popular reasons for surfing the 'net is to find travel, leisure and tourism products. And yet, Internet marketing is still in its infancy - even second generation Web sites remain expensive cases of trial and error. "Successful Web Marketing for the Tourism and Leisure Sectors" aims to change this by helping leisure and tourism organizations develop better Web sites and integrating them into their overall marketing campaign. It covers: a basic, non-technical introduction to how the Web works; understanding Internet users and what they're looking for; importance and benefits of the Internet for tourism and leisure; trends in tourism and leisure; developing a marketing strategy; creating Web sites with impact; promoting your Web site; advertising on the Internet; e-mail as a promotional tool; e-commerce opportunities; useful sites; frequently asked questions; and a geek-free glossary. The practical, jargon-free guide is intended to help readers see the Internet as a powerful network rather than a confusing, tangled web. Full of "how to" information that can be immediately implemented, the book helps practitioners put the Internet at the forefront of their marketing activities.

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels, and local authorities. She was formerly marketing manager of two specialist tour operators.