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Successful Web Marketing for the Tourism and Leisure Sectors [Paperback]

Susan Briggs (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 208 pages
  • Publisher: Kogan Page (1 Oct 2001)
  • Language English
  • ISBN-10: 0749435860
  • ISBN-13: 978-0749435868
  • Product Dimensions: 23.3 x 15.4 x 1.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,217,376 in Books (See Top 100 in Books)

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Susan Briggs
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Product Description

Book Description

A world-wide audience is now only ten inches away: even the smallest tourism business can reach international consumers via their PC screens. Successful Marketing for the Tourism and Leisure Sectors is a practical, jargon-free guide to help readers move from seeing the internet as a tangled web to seeing it as a powerful network.

Product Description

A world-wide audience is now only inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens. Research shows that one of the most popular reasons for surfing the 'net is to find travel, leisure and tourism products. And yet, Internet marketing is still in its infancy - even second generation Web sites remain expensive cases of trial and error. "Successful Web Marketing for the Tourism and Leisure Sectors" aims to change this by helping leisure and tourism organizations develop better Web sites and integrating them into their overall marketing campaign. It covers: a basic, non-technical introduction to how the Web works; understanding Internet users and what they're looking for; importance and benefits of the Internet for tourism and leisure; trends in tourism and leisure; developing a marketing strategy; creating Web sites with impact; promoting your Web site; advertising on the Internet; e-mail as a promotional tool; e-commerce opportunities; useful sites; frequently asked questions; and a geek-free glossary. The practical, jargon-free guide is intended to help readers see the Internet as a powerful network rather than a confusing, tangled web. Full of "how to" information that can be immediately implemented, the book helps practitioners put the Internet at the forefront of their marketing activities.
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Customer Reviews

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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars a wealth of information, 17 April 2004
By A Customer
This review is from: Successful Web Marketing for the Tourism and Leisure Sectors (Paperback)
Filled with a lot of useful information. Hopefully you have more energy than I did... to actually use all of it.
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5.0 out of 5 stars Lots of Info!, 12 Nov 2011
This review is from: Successful Web Marketing for the Tourism and Leisure Sectors (Paperback)
This is an excellent read and well written in a way that makes something that is pretty boring more interesting. would also recommend looking at her web site [...] as this is free and has all the latest info as well.
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