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Successful Freelancing for Web Designers: The Best of Smashing Magazine (Smashing Magazine Book Series) Paperback – 4 Mar 2011


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Product details

  • Paperback: 208 pages
  • Publisher: John Wiley & Sons; 1 edition (4 Mar. 2011)
  • Language: English
  • ISBN-10: 1119992737
  • ISBN-13: 978-1119992738
  • Product Dimensions: 15.3 x 1.2 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 471,652 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

MAKE YOUR FREELANCE BUSINESS A SUCCESS

Being a great Web designer or developer is one thing running a successful freelance business another. Whether you already have experience working in a design firm or have just graduated from design school, being self–employed entails a number of tasks that you most likely haven t had to deal with so far. As a freelance Web designer, you also have to be a project manager, office administrator, accountant, controller, and IT expert.

Written by some of the best in the business, Successful Freelancing for Web Designers incorporates some of the very best of Smashing Magazine s features on working as a freelance web professional.

TOPICS COVERED INCLUDE:

  • BASIC SKILLS OF FREELANCE WEB DESIGNERS
  • COMMUNICATION WITH CLIENT AND PARTNERS
  • MARKETING CONVINCING STRATEGIES FOR FREELANCERS
  • CONTRACT AND PRICING

Successful Freelancing for Web Designers will help you avoid common pitfalls while giving you the knowledge and confidence to set up and run your own successful freelancing business.


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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Terrific Book, packed with essential information in starting out as a web design freelancer. I was very surprised on how much information is covered in the book. It covers areas that are difficult for freelancers first starting out in the design business such as 'How much should you charge a client' on a design. Book provides sound practical advice on how you should go about pricing.

Advice, information and tips from this book has been provided by various very experienced freelance web designers, and web designers in general who understand this business well. So this is a book you can trust.

I could write out a list in this review on how much information that is covered in this book but I haven't got all night to do it. So that's how much useful practical info there is in this book. A must buy for any freelancer starting out!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
15 of 15 people found the following review helpful
Great Practical Advice 23 Jun. 2011
By Eliza G - Published on Amazon.com
Format: Paperback Verified Purchase
While a fair amount of the information in this book is essentially common sense, there is plenty of hard business information here to make this book worth your while. I've been self-employed for over a decade and have handled a robust number of clients, and I definitely picked up more than a few helpful tips.

If you're like most freelancers I know, you'll find the information on how to create a professional proposal that sells, how to convert prospects into clients, how to price projects, what should be in a contract (you do use contracts, don't you?), how many comps to do, how to address and prevent project creep, and how to communicate with clients all very useful.

The book is laid out into 4 parts (with a total of 23 chapters):
1. Basic Skills of Freelance Web Designers
2. Communication with Clients and Partners
3. Marketing: Effective Strategies for Freelancers
4. Contracts and Pricing

If you don't have time to read cover to cover, make sure you don't miss Chapter 4: Critical Mistakes Freelancers Make; Chapter 7: Pitching like a Pro; Chapter 16: How to Create the Perfect Client Questionnaire; Chapter 21: Freelance Contracts: Do's and Don'ts; and Chapter 22: What's in a Price: Guidelines for Pricing Web Design.
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