| ||||||||||||
 Trade In this Item for up to £14.75
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Successful Event Management for an Amazon.co.uk gift card of up to £14.75, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
The contents of the book are in 12 chapters, the first few chapters tell you about the special events business and the rest show you how to organise and run all kinds of events, from fairs to festivals and from parties to sports competitions. The book takes you through running events step by step and is much clearer than some of the other events books we have at university, such as those by Goldblatt or Watt.
I liked this book a lot, because it is so easy to use. There are chapters on how you start to plan an event, how you do the budget, how you get things organised, how you market it, how you manage it on the day, how you get staff, and how you close it down. There are also examples of the forms and checklists you need.
The other interesting thing about this book is that it has a whole range of small case studies from all over Europe, not only the UK, but also the Netherlands, France, Germany and so on. What's good about these is that they all have suggested weblinks, so if you are interested in a particular case study you can go and look for some more information on it using the net.
The book is also very well organised. Each chapter deals with a particular aspect, such as marketing, finance, organisation etc. Also the index is very comprehensive as well as the chapter references, so that if you need to look back for something, say, "project management", it's very easy to find. The book is now in its second edition, and so it's up to date. It is a very European based book, but our company organises events throughout the UK and Europe, so I think that's a good thing too. This book has been very useful for the work I do.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
