- Paperback: 256 pages
- Publisher: Thomson Learning; 2nd Revised edition edition (22 April 2004)
- Language English
- ISBN-10: 1844800768
- ISBN-13: 978-1844800766
- Product Dimensions: 24.2 x 18.6 x 1.6 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 269,190 in Books (See Top 100 in Books)
- See Complete Table of Contents
| ||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
|
There is a newer edition of this item:
|
Product details |
More About the Author
Product Description
Product Description
This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
98 of 98 people found the following review helpful:
5.0 out of 5 stars
A really useful guide to special events, easy to understand.,
By A Customer
This review is from: Successful Event Management: A Practical Handbook (Paperback)
As a student I found this book really good. It is very well laid out and easy to read. It contained lots of things I thought I needed to know and it has plenty of diagrams and charts which help explain how you organise special events.The contents of the book are in 12 chapters, the first few chapters tell you about the special events business and the rest show you how to organise and run all kinds of events, from fairs to festivals and from parties to sports competitions. The book takes you through running events step by step and is much clearer than some of the other events books we have at university, such as those by Goldblatt or Watt. I liked this book a lot, because it is so easy to use. There are chapters on how you start to plan an event, how you do the budget, how you get things organised, how you market it, how you manage it on the day, how you get staff, and how you close it down. There are also examples of the forms and checklists you need. The other interesting thing about this book is that it has a whole range of small case studies from all over Europe, not only the UK, but also the Netherlands, France, Germany and so on. What's good about these is that they all have suggested weblinks, so if you are interested in a particular case study you can go and look for some more information on it using the net.
28 of 28 people found the following review helpful:
5.0 out of 5 stars
The real user's guide to events management,
By A Customer
This review is from: Successful Event Management: a Practical Handbook (Paperback)
The best thing about this book is its realism, the authors not only tell you how to run events, they show you the problems too. Some of the other events books I've read are very "happy clappy", they say how wonderful events are but don't key you in to what you really need to know and what to look out for. This one does. The book is also very well organised. Each chapter deals with a particular aspect, such as marketing, finance, organisation etc. Also the index is very comprehensive as well as the chapter references, so that if you need to look back for something, say, "project management", it's very easy to find. The book is now in its second edition, and so it's up to date. It is a very European based book, but our company organises events throughout the UK and Europe, so I think that's a good thing too. This book has been very useful for the work I do.
19 of 20 people found the following review helpful:
4.0 out of 5 stars
Ahead of it's time?,
This review is from: Successful Event Management: A Practical Handbook (Paperback)
This book came highly recommended; and with good reason. It covers a wide range of areas within the event planning industry. It has useful and relevant case studies and weblinks to complement them. It is presented in a user-friendly way and is set out logically. The only critisism I have of this book is the photocopyable sheets. They are very useful and serve their purpose, however they are in EUROS. This may be well and good for organisers in the Eurozone, but not for ones in the UK. Bear this in mind if you want to use these sheets. Despite this slight hiccup, I give this book four stars for its in-depth but user-friendly approach to event management.
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
Most Recent Customer Reviews |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
