Most Helpful Customer Reviews
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89 of 89 people found the following review helpful:
5.0 out of 5 stars
A really useful guide to special events, easy to understand., 5 Jul 2001
By A Customer
As a student I found this book really good. It is very well laid out and easy to read. It contained lots of things I thought I needed to know and it has plenty of diagrams and charts which help explain how you organise special events.The contents of the book are in 12 chapters, the first few chapters tell you about the special events business and the rest show you how to organise and run all kinds of events, from fairs to festivals and from parties to sports competitions. The book takes you through running events step by step and is much clearer than some of the other events books we have at university, such as those by Goldblatt or Watt. I liked this book a lot, because it is so easy to use. There are chapters on how you start to plan an event, how you do the budget, how you get things organised, how you market it, how you manage it on the day, how you get staff, and how you close it down. There are also examples of the forms and checklists you need. The other interesting thing about this book is that it has a whole range of small case studies from all over Europe, not only the UK, but also the Netherlands, France, Germany and so on. What's good about these is that they all have suggested weblinks, so if you are interested in a particular case study you can go and look for some more information on it using the net.
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24 of 24 people found the following review helpful:
5.0 out of 5 stars
The real user's guide to events management, 23 Sep 2004
By A Customer
The best thing about this book is its realism, the authors not only tell you how to run events, they show you the problems too. Some of the other events books I've read are very "happy clappy", they say how wonderful events are but don't key you in to what you really need to know and what to look out for. This one does. The book is also very well organised. Each chapter deals with a particular aspect, such as marketing, finance, organisation etc. Also the index is very comprehensive as well as the chapter references, so that if you need to look back for something, say, "project management", it's very easy to find. The book is now in its second edition, and so it's up to date. It is a very European based book, but our company organises events throughout the UK and Europe, so I think that's a good thing too. This book has been very useful for the work I do.
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17 of 18 people found the following review helpful:
4.0 out of 5 stars
Ahead of it's time?, 18 Mar 2003
This book came highly recommended; and with good reason. It covers a wide range of areas within the event planning industry. It has useful and relevant case studies and weblinks to complement them. It is presented in a user-friendly way and is set out logically. The only critisism I have of this book is the photocopyable sheets. They are very useful and serve their purpose, however they are in EUROS. This may be well and good for organisers in the Eurozone, but not for ones in the UK. Bear this in mind if you want to use these sheets. Despite this slight hiccup, I give this book four stars for its in-depth but user-friendly approach to event management.
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