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Product Description
Product Description
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long–term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan′s Appendix
Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips
Section IV Special Considerations
Considerations for Internet, "e–businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses
Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur′s Sources
Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan′s Appendix
Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips
Section IV Special Considerations
Considerations for Internet, "e–businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses
Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur′s Sources
From the Publisher
Acclaimed by Forbes, Inc., and Home Office Computing
This book stands head and shoulders above all other business plan books, and is the perfect choice for the beginner and the experienced business professional. Rhonda Abrams turns writing a professional, effective business plan into a journey of discovery about your business. Acclaimed as "The Best" by Home Office Computing, Forbes, and Inc. magazines. Leading colleges and universities across the nation have adopted this text for classroom use. --This text refers to an out of print or unavailable edition of this title.
This book stands head and shoulders above all other business plan books, and is the perfect choice for the beginner and the experienced business professional. Rhonda Abrams turns writing a professional, effective business plan into a journey of discovery about your business. Acclaimed as "The Best" by Home Office Computing, Forbes, and Inc. magazines. Leading colleges and universities across the nation have adopted this text for classroom use. --This text refers to an out of print or unavailable edition of this title.
Inside This Book
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75% buy the item featured on this page: The Successful Business Plan: Secrets and Strategies (The Planning Shop Series) £12.99 |
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8% buy The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) £10.99 |
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7% buy The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Financial Times Series) £11.49 |
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6% buy Business Plan in a Day: Get it Done Right, Get it Done Fast (The Planning Shop Series)£11.69 |
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